Product Manager - OTC

As the Product Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth through OTC/DTC promotion. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution.

Major Duties And Responsibilities

• Develop OTC Product plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
• Create and execute OTC campaigns, including all relevant pillars (advertising, ATL BTL, and digital promotion to maintain high share of voice on OTX/OTC Products
• Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
• Support digital team in content development and execution of digital campaigns on assigned OTC portfolio to ensure KPIs are achieved.
• Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
• To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
• Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
• Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
• Support the product listing for institutions (government and private hospitals)
  
  

Skill, Education & Experience

• Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in Product management, preferably in the OTC market or FMCG industry.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Proficiency in Microsoft Office and marketing software tools.
• Key Competencies:
• Strategic Vision
• Customer Focus
• Consumer Marketing
• Digital Marketing
• Results Orientation
• Collaboration and Teamwork
• Innovation and Creativity