Reporting Specialist

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Pakistan Tobacco Company Is Looking For Reporting Specialist

FUNCTION Commercial

Level Professional Experience

LOCATION Lahore, Pakistan

What are the key objectives and expectations from this role?

Support key strategic business decisions through the demand planning process by providing clear understanding on drivers contributing towards short term & long-term volume & value growth. Provide in depth insights and foresights using internal and external sources for demand planning to meet business objectives. Manage deliverables of a comprehensive and dynamic review of Marketing performance against targets and key metrics

What You Will Be Accountable For

• Analyze socio-economic variables and their impact on consumer and category dynamics to understand industry trend shifts, supporting forecast adjustments based on local economic changes.
• Understand drivers of business performance and incorporate them into short-term sales and demand planning.
• Assess the effects of internal and external factors to develop long-term forecasts, supporting pricing decisions and business recommendations.
• Conduct deep-dive market analysis to provide strategic business insights and recommend remedial actions.
• Apply available resources and data to generate insights that address key business questions and advise decision-making.
• Evaluate BAT's performance in relation to competitor activities to support both strategic and tactical decisions.
• Drive industry analysis and scenario development, including share and volume projections, feeding into the BAT IBPM cycle.
• Handle reporting deliverables, providing a dynamic review of marketing performance, risks, opportunities, and aligning demand forecasts across internal systems.
• Support and manage the Planning teams demand forecasts uploads on internal systems and the respective system reporting on a monthly demand planning, annual demand planning and ad-hoc requests.
  
  

Essential Experience, Skills, And Knowledge

• Bachelor’s Degree preferably in Data or relevant field of studies,
• 3-4 years of proven experience in data analysis and interpretation
• Strong analytical approach combined with creative problem-solving skills
• Previous experience in marketing or related fields
• Familiarity with key data sources and tools for data-driven decision making
• Proficiency in English, with excellent communication skills
• Ability to translate data insights into actionable strategies for business growth
  
  

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
  
  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.