Route to Market Lead

Job Purpose:

To lead RTM optimization efforts that maximize operational efficiency and ensure sustainable distributor ROI, while maintaining market hygiene through robust standards and effective controls. Champion performance-driven initiatives, including strategic target setting and seamless execution in collaboration with key stakeholders.

Job Responsibilities:

• Implement RTM frameworks within assigned regional clusters, ensuring seamless execution and operational efficiency.
• Continuously refine RTM models based on market dynamics, driving sustainable growth and improved trade effectiveness.
• Identify and eliminate inefficiencies in RTM operations, fostering a streamlined market ecosystem.
• Ensure FEFO management across trade through the Merchandising Force, maintaining stock freshness at the retail level.
• Execute Destruction SOPs across the distribution network, preventing expired stock circulation.
• Highlight near-expiry stock in trade and ensure timely liquidation/rotation before expiry.
• Monitor and support distributor profitability (ROI) at the execution level, ensuring a balance between investment and returns.
• Conduct regular distributor performance reviews, providing insights to improve trade efficiencies.
• Uphold market hygiene standards, ensuring compliance with policies and addressing trade violations proactively.
• Lead universe expansion initiatives, working with field teams to identify growth opportunities in new and existing towns, territories, zones, and regions.
• Ensure structured coordination with respective regions for smooth execution of RTM initiatives.
• Develop and maintain a sales communication platform, ensuring seamless information flow and alignment across regional sales teams.

Skill Requirements:

• Analytical Skills
• Sales Fundamentals | RTM Models | Channel Plans
• Deep understanding of Trade fundamentals
• Leadership & Stakeholder Management
• Communication & Presentation Skills
• Commercial Acumen

Background Requirements:

Education: Graduate

Experience: 4-6 years relevant experience preferred.

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We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.