SaaS Product Marketing Operations Specialist

Programmers Force


Date: 7 hours ago
City: Lahore
Contract type: Full time
Campaign Execution & Enablement

  • Assist Product Marketing Managers in planning and executing GTM campaigns for product launches, updates, and feature announcements.
  • Set up, test, and optimize marketing workflows, email campaigns, and landing pages using tools like HubSpot, Marketo, or similar.
  • Support localization and version control of marketing assets for global rollout.
Marketing Operations & Tool Management

  • Manage integrations and workflows between marketing automation platforms, CRMs (Salesforce, HubSpot), and analytics tools.
  • Maintain marketing databases, lead segmentation, and scoring systems to optimize targeting and nurturing.
  • Ensure marketing assets and sales enablement tools (decks, battle cards, one-pagers) are updated and accessible.
Data Analysis & Reporting

  • Monitor and report on campaign performance metrics (MQLs, conversion rates, user engagement) to identify optimization opportunities.
  • Develop dashboards to track KPIs across the marketing funnel and product adoption lifecycle.
  • Collaborate with Product and BI teams to analyze user behavior and retention trends.
Cross-Functional Collaboration

  • Work closely with Product, Sales, and Customer Success teams to align messaging and feedback loops.
  • Coordinate internal marketing calendars and project timelines to ensure timely execution of campaigns and initiatives.
  • Drive operational excellence by building standardized processes, documentation, and reporting frameworks.


Requirements

Must-Have

  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • 3+ years of experience in marketing operations, preferably in a SaaS environment.
  • Proficiency with marketing automation tools (HubSpot, Marketo), CRM platforms (Salesforce), and analytics dashboards.
  • Strong analytical and project management skills.
  • Excellent communication and documentation abilities.
Preferred

  • Experience in B2B SaaS or Fintech marketing.
  • Familiarity with A/B testing tools, product analytics platforms (Amplitude, Mixpanel), and lifecycle marketing tactics.
  • Understanding of compliance-centric industries (AML/KYC, RegTech, Fintech).

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