Search Engine Optimization Specialist

Desol Int.


Date: 1 week ago
City: Lahore
Contract type: Full time

Desol Int. is looking for a dynamic and results-driven SEO Specialist to join our team.


Interested candidates can apply through this link: https://lnkd.in/dByxD5aw


Responsibilities:

  • Develop, implement, and manage effective SEO strategies to improve organic search rankings and drive qualified traffic.
  • Optimize website content and structure for search engines (on-page and off-page SEO).
  • Conduct keyword research, competitive analysis, and performance reporting using industry-standard tools (Google Analytics, Search Console, SEMrush, etc.).
  • Apply advanced optimization techniques, including:
  • AIO (Artificial Intelligence Optimization): Tailor content and strategies for AI-driven platforms and search models.
  • GEO (Generative Engine Optimization): Adapt SEO for generative search experiences like Google SGE.
  • SXO (Search Experience Optimization): Enhance both search rankings and user experience for maximum engagement.
  • SGE (Search Generative Experience): Optimize for AI-generated search summaries and new SERP features.
  • MEO (Multimodal Experience Optimization): Optimize for search and discovery platforms that use text, images, and other media.
  • Collaborate with developers and marketing teams to implement SEO best practices.
  • Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations.
  • Stay updated with the latest trends, algorithm updates, and best practices in SEO and digital marketing.


Requirements:

  • 2-3 years of proven SEO experience, preferably in a fast-paced environment.
  • Strong knowledge of AIO, GEO, SXO, SGE, and MEO concepts and applications.
  • Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work effectively onsite and collaboratively within a team.
  • Up-to-date with the latest trends and best practices in SEO and digital marketing.


Benefits:

  • Work-life balance
  • Medical policy
  • Education allowance
  • Subsidized Lunch Facility
  • USD Pegged Salary
  • Provident Facility
  • Official Team Lunch/Dinner
  • Bonuses
  • Medical Reimbursement
  • Paid Weekend
  • Interest-Free Loans
  • Paid Leaves & Many more other benefits


Job Type: Full-time office-based job

Working days: Monday - Friday

Timings: 10 PM - 7 PM

Location: Lahore

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