Senior Brand Manager - Colas
PepsiCo
Date: 3 weeks ago
City: Lahore
Contract type: Full time
Overview
The Senior Brand Manager Colas is responsible for supporting the Senior Marketing Manager Colas in the design, development and delivery of a key Project on Brand Pepsi. Major responsibility is in ensuring the flawless planning & execution of the Key Project. Also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans.
Responsibilities
The Senior Brand Manager Colas is responsible for supporting the Senior Marketing Manager Colas in the design, development and delivery of a key Project on Brand Pepsi. Major responsibility is in ensuring the flawless planning & execution of the Key Project. Also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans.
Responsibilities
- Develop & deploy marketing initiatives for the Key project. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions)
- Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaign and brand activities
- Assist SMM in managing the Project related activities
- Continuously monitor brand performance and competitor activities
- Recommend & coordinate the execution of market research
- Sales volume plan achievement for Colas
- Responsible for Share, SOS & CTS scores
- GRPs and CPRPs value enhancements and efficiencies
- Assist SMM in project budget management
- Ensure that the audit / GCS process is properly implemented (be GCS compliant at all times)
- Ensure suppliers are selected as per the GCS process and execute their duties as expected of them
- Interact with:
- Bottler GMs & Sales Managers for Selling of Marketing Activities
- Franchise Managers for co-coordinating activities & evaluation
- Finance Managers for budgeting, forecasting & control requirement
- Creative and Media/Digital agencies for program delivery
- Below the line support such as design and producing POS
- Conduct regular market visits and keep the Franchise / Commercial team updated with the learning’s
- MBA from a reputable local or international university
- Driving for results
- Collaborating & Influencing Skills
- Must be skilled in analysis and problem solving and have excellent project and financial management skills
- Creating an Inclusive Environment
- Creativity, analytical experience.
- Understanding the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans.
- Marketing/Business Strategy Development through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
- Product/Package Innovation & Commercialization
- Advertising & Creative Development
- Agency Leadership
- Consumer/Customer Promotions, events development and In-Store Merchandising
- Media Strategy and execution.
- System Alignment & Execution
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