Senior Manager, Frontline Portfolio PAR

The Coca-Cola Company


Date: 1 day ago
City: Lahore
Contract type: Full time
Key Responsibilities

  • Support Frontline managers to drive bottler alignment on the projects (both Integrated Marketing Experience campaigns and innovations) that s/he is (co)leading through key strategies, objectives, activity calendar, success metrics
  • Drive vertical integration of the projects he/she is leading through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with Integrated Marketing Experience, Customer commercial leadership team, Franchise Leadership and bottling partners’ teams.
  • Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, Integrated Marketing Experience Team, Customer commercial leadership team, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
  • Develop the idea, drive the system wide alignment (Idea, execution, Key Business Indicators, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
  • As the owner of the projects own direct marketing expense management and due diligence related with the projects s/he is leading and support frontline/senior frontline senior managers on the same.
  • Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
  • Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
  • Provide input to localization and real-time amplification of Integrated Marketing Experience campaigns within the region and/or participate in agile development of market-level integrated marketing communications campaigns
  • Manage brand activation at the field level, including point of sale activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

Role Requirement

  • 4 Years Marketing activation and leadership experience
  • Experience working in cross-functional and cross-geographical teams is preferred
  • Ability to work collaboratively within the team (FL, Cat, IMX) and across functions (Customer commercial leadership team, Franchise, technical) to execute projects
  • Ability to develop relationships with key bottlers and coordinate details (calendars, metrics) of local activation with bottlers
  • Ability to lead activation agencies to bring agreed upon plans to life on time
  • Ability to analyze market and industry trends, consumer insights and identify market opportunities
  • Business, commercial and financial acumen

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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