Senior Marketplace Executive
Esire
Date: 2 hours ago
City: Karachi
Contract type: Full time
Job Summary: Marketplace Executive will be responsible for implementing Product Listing, Pay-Per-Click media strategies for our Amazon-based brands, coordinating and quickly understanding, managing, and supporting initiatives that will contribute to the goals and success of Listing Ranking & multiple PPC campaigns.
Key Responsibilities:
Key Responsibilities:
- Manage various aspects of our Amazon Seller Central account, including listing creation, optimization, PPC management, and performance monitoring.
- Conduct thorough keyword research and optimize product listings (titles, bullet points, descriptions, images) to enhance discoverability and conversion rates.
- Monitor and analyze sales performance, Amazon metrics (sales, ACOS, conversion rates, etc.), and take proactive actions to improve performance.
- Develop and execute Amazon PPC (Pay-Per-Click) advertising campaigns, monitor performance, and optimize for efficiency.
- Develop promotional strategies, including deals, coupons, and discounts, to boost sales during key sales periods.
- Monitor the competition, analyze pricing, and recommend changes to remain competitive in the market.
- Create and manage Enhanced Brand Content (A+ Content), including storefront design, for better branding and conversion.
- Manage Amazon account health and performance metrics, stay up-to-date with Amazon policies, best practices, algorithm changes, and compliance requirements, and implement necessary adjustments to ensure continued success.
- Collaborate closely with creative and product teams to continuously improve product pages.
- Proven 2+ years of experience in Listing Optimization and Amazon PPC Management (Prefer Clothing Experience)
- Skilled of Amazon SEO and knowledge of digital marketing concepts and trends.
- Demonstrate the ability to work independently with minimum supervision
- Should have good English writing skills.
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