Senior PPC Specialist
Hazen Technologies Inc
Date: 1 day ago
City: Lahore
Contract type: Full time
Job Overview
Hazen Technologies Inc. is seeking a highly motivated and experienced PPC Specialist with a proven ability to drive results in the B2B IT sector. The ideal candidate will have a minimum of 5 years of hands-on experience in designing, managing, and optimizing pay-per-click campaigns to achieve measurable business outcomes.
Key Responsibilities
Hazen Technologies Inc. is seeking a highly motivated and experienced PPC Specialist with a proven ability to drive results in the B2B IT sector. The ideal candidate will have a minimum of 5 years of hands-on experience in designing, managing, and optimizing pay-per-click campaigns to achieve measurable business outcomes.
Key Responsibilities
- Design, execute, and manage result-oriented PPC campaigns across platforms like Google Ads, LinkedIn Ads, and Bing Ads.
- Develop and implement B2B marketing strategies specifically tailored for the IT industry.
- Conduct in-depth keyword research and create data-driven ad strategies to maximize campaign ROI.
- Optimize campaigns through A/B testing of ad copy, targeting, and landing pages.
- Manage and allocate advertising budgets efficiently to achieve business objectives.
- Monitor and analyze campaign performance metrics, preparing detailed reports and actionable insights for stakeholders.
- Stay updated on IT industry trends, technologies, and target audience behaviors to refine targeting strategies.
- Collaborate with sales, content, and design teams to align PPC campaigns with overall business goals.
- Identify new opportunities and platforms for campaign expansion.
- Bachelors degree in Marketing, Business, IT, or a related field.
- Minimum 5 years of experience in PPC management with a strong focus on B2B and IT sectors.
- Proficiency in Google Ads, Bing Ads, LinkedIn Ads, and other PPC tools.
- Demonstrated expertise in running high-budget campaigns and achieving measurable results.
- Advanced analytical skills with experience using tools like Google Analytics, Data Studio, or similar platforms.
- Strong knowledge of A/B testing methodologies and campaign optimization techniques.
- Excellent communication and reporting skills, with the ability to present complex data clearly.
- A self-starter attitude with a strong focus on delivering results.
- Be part of a dynamic team in an innovative American company.
- Opportunity to work on exciting projects in the IT sector.
- Competitive salary package and growth opportunities.
- Collaborative work environment with cutting-edge tools and technologies.
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