SEO & Growth Marketing Specialist Remote
DigitalTolk
Date: 3 weeks ago
City: Karachi
Contract type: Full time
Remote
Role Purpose
The SEO & Growth Marketing Specialist is responsible for strengthening brand recognition, improving organic and paid search performance, and driving B2B inbound growth across key markets including Sweden, the UK, and the DACH region. The role focuses on long-term SEO value creation, product marketing support, and measurable lead generation through data-driven marketing initiatives.
Key Responsibilities
The SEO & Growth Marketing Specialist is responsible for strengthening brand recognition, improving organic and paid search performance, and driving B2B inbound growth across key markets including Sweden, the UK, and the DACH region. The role focuses on long-term SEO value creation, product marketing support, and measurable lead generation through data-driven marketing initiatives.
Key Responsibilities
- Improve the competitive positioning of company websites across all regions.
- Increase overall Domain Authority (DA) over time.
- Continuously monitor website health and identify and resolve SEO issues.
- Track, analyze, and report on SEO performance, rankings, and website visibility on a regular basis.
- Support the product marketing function through SEO-driven insights and analysis.
- Conduct keyword and competitor research related to product positioning and go-to-market strategies once the product marketing function is established.
- Plan, execute, and optimize paid Google Search campaigns to support lead generation and growth objectives.
- Collaborate with sales and marketing teams to align traffic acquisition strategies with lead conversion goals.
- Own and manage SEMrush, ensuring optimal usage for SEO performance and competitive analysis.
- Work with Metabase or other analytics systems to deliver accurate and recurring reporting on SEO performance and business impact.
- Measure, analyze, and clearly communicate the value added by SEO and paid search initiatives through data-driven reporting.
- Proven 5 years of experience in SEO (technical, on-page, and off-page).
- Strong experience in generating content for SEO purposes and an understanding in best practice for SEO preferably in a B2B setting.
- Hands-on experience with Search Console and SEMrush is a must. Experience with Matomo is beneficial but not required. Experience with other SEO tools like AHREFs or Screaming Frog is also beneficial.
- Experience managing or supporting Google Search (paid) and with any other paid marketing function is also beneficial.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience working with B2B inbound marketing and lead generation.
- Ability to manage multiple markets and adapt strategies to regional requirements.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Data Mapping & Syndication Specialist
NielsenIQ,
Karachi
19 hours ago
Execute medium to high complexity tasks under supervision, with initiative to resolve obstacles and escalate when necessary.
Develop understanding of:
Syndication platform and submission process.
Vendor file/template formats and data requirements.
Compile and maintain Master List Files for multiple channels:
Update assigned product statuses in Summary tab and Filled List tab as per SOPs.
Maintain date-wise submission reports for record-keeping....
Media Manager
FrieslandCampina,
Karachi
2 days ago
The position leads the development of integrated marketing communication that is fully integrated with liquid ideas across Owned/Earned/Paid, generating Trial/Awareness/Visibility and Shared channels to deliver brand objectives and derive greater impact for all FCEPL brands.
What we ask
Educational Qualification:
MBA with majors in Marketing from a reputable institution
Skills:
Expert in Media Planning, buying and Execution
Digital expert and...
Graphic Designer
Agay Barho,
Karachi
PKR 840,000
-
PKR 1,200,000
per year
4 days ago
Our client Recruiter-I is looking for a Graphic Designer in Karachi.We are looking for a creative and detail-oriented Graphic Designer who can transform ideas into visually appealing designs. The ideal candidate should have a strong sense of branding, layout, and visual storytelling.Key ResponsibilitiesCreate engaging designs for social media, websites, ads, and marketing materials Design posts, banners, flyers, brochures, and presentations...
