SEO Specialist

About Us:

At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we’re looking to expand those verticals to cater to demand in the UK.

We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews. Get Licensed is a fast-paced technology business at heart (the majority of our team are developers or tech wizards), and we are at an exciting stage of our business, having tripled since 2020.

We have ambitious plans to significantly scale our existing business, broaden our product suite, and continue to grow revenue profitably year on year, with a clear roadmap of how we will get there. We are hiring an experienced SEO Specialist to strengthen our visibility across Google and evolving search platforms. This role focuses on performance-driven, technically sound SEO growth work.

You'll work across core pages, training categories, and emerging verticals, while staying responsive to the changing search landscape.

This is a hands-on role suited for someone who can independently investigate performance issues, propose fixes, collaborate cross-functionally, and execute SEO strategies backed by data.

What you will be doing:

• Own SEO performance across our highest-impact pages—bringing visibility, value, and volume
• Solve technical challenges related to indexing, structured data, and crawling with tools like GSC, Screaming Frog, and log files
• Dive deep into traffic trends, drops, and anomalies—unpacking insights from GSC, Ahrefs, SEMrush, and beyond
• Conduct strategic keyword research that bridges real-world search intent with business outcomes
• Craft (or support) content briefs that convert—highlighting structure, on-page guidance, and internal linking
• Collaborate with content, design, and dev teams to bring SEO ideas to life (no siloed handoffs here)
• Build smart, scalable AI-assisted workflows—from bulk meta tag generation to title testing.
• Lead regular audits—checking redirects, cleaning up internal links, flagging duplication, and mapping schema
• Track what matters: rankings, traffic, CTR, indexation, conversion—and surface the story with dashboards.
• Stay sharp on search trends—like AI Overviews, SERP evolution, or new search behaviors—and help us evolve with them.
• Sync with Paid Marketing to share search insights and optimize performance holistically.
• Grow local SEO presence—improving landing pages, NAP consistency, and regional visibility.
• Experiment boldly—test titles, test anchors, test what actually moves the needle.
• Contribute to scalable SEO systems with strong technical and strategic grounding.

What we are looking for:

• You’ve shipped real SEO wins, not just created reports
• You wield GSC, Ahrefs, Screaming Frog, and SEMrush like muscle memory
• You understand search today, not just how it worked years ago
• You’ve created or shaped content that ranks and converts, not just stuffed it with keywords
• You focus on impact over tasks—and love measuring what matters
• You’re self-driven, curious, and action-oriented—a natural experimenter
• You can confidently manage your own workflows and keep things moving

Bonus Points For:

• Using AI to streamline or scale SEO workflows
• Experience with modern SERP features (AI overviews, featured snippets, etc.)
• Built SEO dashboards that tell a clear story
• Curiosity around non-traditional search engines like YouTube, Quora, Reddit

Expected Behaviours:

We are committed to achieving excellence, whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, who are accountable to themselves, take responsibility from day one, and are willing to roll their sleeves up to get stuff done.

There are certain behaviours that we expect from our colleagues, and the key ones are set out below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviours as part of each employee’s quarterly review:

• Be empathetic - Be kind and treat others how you would like to be treated
• Remain curious - ask questions, continually learn, and strive for better
• Empower people - share your knowledge, lend a helping hand, and make people feel valued
• Think big - Think differently, be agile, act on great ideas quickly – there is always a better way of doing something
• Delivery quality - Work to a standard of which you are proud - be efficient, take ownership, deliver and celebrate successes

Our People Promise at Get Licensed is to provide joy, knowledge and prosperity for our team members, customers, and shareholders. We believe that looking after our people is paramount, and the pathway to success