Shopify & Digital Growth Manager
Freelancerprox
Date: 4 days ago
City: Remote
Contract type: Full time
Remote
Job Summary:
We are seeking a driven and results-oriented Shopify & Digital Growth Manager to lead our e-commerce and performance marketing efforts. The role is focused on optimizing our Shopify store, executing impactful digital marketing campaigns, and enhancing the customer experience while driving revenue growth.
Key Responsibilities:
Shopify Store Management
We are seeking a driven and results-oriented Shopify & Digital Growth Manager to lead our e-commerce and performance marketing efforts. The role is focused on optimizing our Shopify store, executing impactful digital marketing campaigns, and enhancing the customer experience while driving revenue growth.
Key Responsibilities:
Shopify Store Management
- Manage and maintain the Shopify store, ensuring a seamless, user-friendly, and visually appealing platform.
- Oversee product listings, including updates to descriptions, pricing, and inventory management.
- Collaborate with the design team to enhance website layouts, banners, and images.
- Optimize the store using SEO best practices to improve visibility and organic traffic.
- Monitor site performance, resolve technical issues, and liaise with developers for support when needed.
- Ensure compliance with security and scalability standards for the Shopify store.
- Develop, execute, and optimize paid advertising campaigns across platforms like Google Ads,
- Analyze campaign performance metrics such as CTR, CPA, ROAS, and conversions to ensure effectiveness.
- Conduct A/B testing to improve ad creatives, audience targeting, and landing pages.
- Manage marketing budgets, ensuring cost-efficient campaigns that achieve performance objectives.
- Research and explore new digital marketing channels and strategies to maximize ROI.
- Work closely with content and creative teams to align marketing assets with campaign goals.
- 2 to 4 years of experience in managing Shopify stores, including Shopify Plus and third-party app integrations.
- Expertise in digital marketing, with a strong focus on PPC, social media advertising, and retargeting.
- Proficiency with analytics tools such as Google Analytics, Facebook Ads Manager, and Shopify Analytics.
- Knowledge of SEO, CRO (Conversion Rate Optimization), and UX best practices.
- Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.
- Excellent organizational skills and attention to detail.
- Experience with email marketing platforms like Mailchimp.
- Familiarity with affiliate and influencer marketing.
- Basic graphic design skills using Canva or Adobe Creative Suite.
- Bachelors degree in Marketing, Business, or a related field (or equivalent experience).
- 24 years of experience in Shopify store management and performance marketing.
- Competitive salary with performance-based bonuses.
- Opportunities for professional growth and skill enhancement.
- A supportive and collaborative work environment.
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