Social Media Content Creator

Waseela is a catalyst for change, empowering rural communities to drive Pakistan's economy forward. Through data-driven, research-backed projects, we address critical challenges in our rural economy and unlock opportunities for sustainable growth.

Our focus is on creating a lasting impact at the grassroots level, building resilient communities and fostering a prosperous Pakistan. We achieve this through our dynamic brands:

• Kisaan
• The Market
• Waseela Financial Services

Work with us to enable the rural communities of Pakistan!

Job Summary:

We are looking for a Social Media Content Creator who can develop engaging content in both English and Urdu for farmers and the rural community. The ideal candidate should have a strong understanding of social media platforms and the ability to create impactful and audience-focused content.

Responsibilities:

• Develop creative and engaging social media content tailored for farmers and rural audiences.
• Write compelling captions, taglines, and copy for social media posts, campaigns, and digital marketing materials.
• Translate English content into Urdu for both internal and external communication.
• Collaborate with the marketing and creative teams to ensure brand consistency.
• Create content that resonates with the target audience and drives engagement.
• Analyze social media trends and suggest content strategies to improve reach and impact.

Must Have

Qualification:

• Bachelor’s degree, preferably in Communication Studies or a related field.
• Proficiency in English and Urdu with strong writing skills.
• Understanding of social media platforms (Facebook, WhatsApp, YouTube, etc.) and content trends.
• Ability to create clear, simple, and engaging content suited for the farming community.

Experience:

• Minimum 2-3 years of experience in social media content creation, preferably in agriculture, rural communication, or related industries.

What we offer:

• Learning & Personal Development: A power-packed team that helps you be the best version of yourself
• Mentorship: Opportunity to explore innovative ideas to solve challenging problems of rural Pakistan
• Appraisals & Rewards: Market competitive compensation
• Health Insurance: Access to health care or medical allowances

Please note:

We live and breathe diversity, equity and inclusion. We welcome and learn from diverse experiences and points of view - and are excited to have you inspire us with yours!

We are committed to building the best in class team; our talent acquisition is based on merit and best fit to our culture - no regard to race, color, age, religion, socioeconomic status, gender identity, national origin or disability is given while making the employment decisions.