Social Media Executive

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a Social Media Executive in Lahore

We seek a dedicated and experienced Social Media Executive with a strong background in FMCG fast-paced Consumer Goods) and E-commerce industries. As the Social Media Executive, you will be responsible for handling the day-to-day social media activities of the company, performing social media campaigns, and analyzing performance metrics. Your role will drive brand awareness, engagement, and customer acquisition. The ideal candidate should have a solid understanding of social media platforms, experience in FMCG/e-commerce, and proficiency in social media analytics.

Your Key Responsibilities Will Include

• Social media management
• Implement the day-to-day management of social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Develop and implement social media content calendars, ensuring regular and engaging posts that align with the brand's voice and target audience.
• Monitor and respond to comments, messages, and inquiries across social media channels promptly and professionally.
• Stay updated with social media trends, algorithm changes, and standard methodologies to optimize content and engagement strategies.
• Social media campaigns
• Assist in the planning, execution, and optimization of social media campaigns, including paid advertisements and organic promotions.
• Collaborate with the marketing team to develop campaign strategies, set campaign objectives, and allocate budgets effectively.
• Monitor campaign performance, analyze data, and make data-driven recommendations for campaign optimization.
• Conduct A/B testing of ad creatives, messaging, and targeting to enhance campaign effectiveness.
• Social media analytics and reporting
• you have hands-on experience with Meta Business Suite and sprinklr to track and analyze key performance metrics, such as engagement, reach, impressions, and click-through rates.
• Generate regular reports summarizing social media performance, trends, and insights.
• Find opportunities for improvement based on data analysis and provide recommendations for content and campaign optimization.
• Monitor competitor social media activities and industry trends to stay informed and make proactive recommendations.
• Collaborative cross-functional partnerships
• Collaborate with the marketing, design, content, and customer support teams to ensure social media efforts align with overall marketing strategies and brand guidelines.
• Provide input and ideas for integrated marketing campaigns and initiatives that demonstrate social media channels.
• Work closely with the customer support team to address customer inquiries and concerns raised through social media platforms.
• Stay updated with industry trends
• Stay abreast of the latest trends, features, and standard methodologies in social media and FMCG/E-commerce industries.
• Continuously explore new social media platforms and emerging technologies to identify opportunities for growth and engagement.
  

What are we looking for?

• proven experience in social media management, with a focus on FMCG and E-commerce industries.
• Consistent record of implementing successful social media campaigns and handling social media platforms effectively.
• Proficiency in using social media management tools and analytics platforms.
• Strong understanding of social media platforms, algorithms, trends, and standard methodologies.
• Excellent written and verbal communication skills with a creative flair.
• Analytical approach with the ability to interpret data and translate insights into actionable strategies.
• Ability to multitask, prioritize, and meet deadlines
  
  

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
  
  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.