Social Media Executive

About Daraz

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit www.daraz.com

Key Responsibilities

Social Reporting

• Social performance data extraction and data visualization
• Working with marketing team and other stakeholders in the organization for performance analysis and evaluation
• Ensuring next steps listed in reports are translated back to social content creation
  
  

Social Content Creation

• Research and identify trends on Social
• Translating trends to content pillars and content creation, to promote our business initiatives
• Work with various stakeholders on development and adaptation of social content
• Caption copy writing, in alignment with the Daraz social tone and manner
  
  

Social Operations & Administration

• Content calendar management and curation – balancing posts across our social platform (Facebook / Instagram / TikTok); working closely with multiple internal stakeholders to ensure key campaigns/categories are being highlighted on social
• Vetting of all Brands-related content, ensuring social guidelines are being adhered to
• Managing of Social giveaways – selecting, screening and contacting winners
• Responsible for scheduling and publishing of content across social platforms
  
  

KOLs Management and Others

• Tracking of content pushes from KOLs / Brand Ambassadors
• Reconciliation of contract deliverables and actual KOLs / Brand Ambassadors’ deliverables
• Support all other Social duties
  
  

Job Requirements

• Bachelor’s degree in Business, Marketing or related field of study
• 3-5 years of work experience, ideally in high-growth industries with passion for social and content
• Innate knack of social media, content creation, and understanding of marketing
• Good communication skills with a willingness to learn in a fast-moving environment
• Readiness to take on new challenges while paying strong attention to detail
• Ability to work independently and as a team player, with can-do attitude and ability the thrive in a dynamic environment
• Proficiency in MS Office (especially Excel & PowerPoint)
• Knowledge of Photoshop or any visual / video editing software(s) is a plus
• Open to flexible work arrangements depending on campaign and business needs
  
  

What We Offer

• International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth
• A platform to learn from Alibaba’s world-leading ecosystem
• Rigorous training and exposure in team management, leadership, business analytics, and operations
• An opportunity to train the next generation of business leaders in the ‘tech’ industry
• Competitive salary and incentive package