Social Media Executive

Job Description

**Work Hours: 01:00 pm – 09:00pm PKT (Evening shift)**

Primary Duties

• Develop and implement social media strategies aligned with the company's marketing goals.
• Manage and grow the company’s social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Create, curate, and schedule engaging content, including posts, videos, graphics, and infographics to educate and inform the audience about kidney health and dialysis care.
• Work closely with graphic designers and video editors to produce high-quality visual content.
• Utilize Canva for designing social media graphics and marketing materials.
• Monitor social media channels for engagement, respond to comments and messages in a timely manner, and foster community building.
• Track and analyze social media performance metrics, providing insights and recommendations for improvement.
• Stay updated on social media trends, platform updates, and best practices in healthcare marketing.
• Ensure all social media content complies with healthcare regulations, HIPAA guidelines, and company policies.
• Support social media advertising campaigns to drive engagement and patient education initiatives.

-Requirements-

Work Experience

• 4-5 years of experience in social media management, digital marketing, or a related field.
• Experience working in a healthcare, dialysis, or kidney care setting.
• Relevant certifications in digital marketing or social media management (e.g., Meta Blueprint, HubSpot Social Media, Google Digital Marketing) are a plus.

Skills

• Strong knowledge of social media platforms, content creation tools, and analytics software.
• Experience with paid social media campaigns and audience targeting.
• Excellent writing, editing, and communication skills.
• Ability to create visually appealing content and collaborate with graphic designers.
• Strong organizational and time-management skills.
• Familiarity with healthcare marketing regulations and patient privacy guidelines.
• Passion for patient education and community engagement in the healthcare space.
• Proficiency in Canva for content creation.
• Experience with social media scheduling platforms e.g. Buffer.
• Proven experience in running and managing paid social media advertising campaigns.

Education

• Bachelor's degree in Marketing, Communications , Public Relations, or a related field.

-Benefits-

Workdays: Monday - Friday

Work hours: 01:00 pm – 09:00pm PKT (Evening shift)

Monthly Gross Salary (USD): $500 - $600

Benefits: Annual Bonus, Eid Bonuses, Provident Fund, Health Insurance (IPD, OPD), Fuel Card or Company Pick & Drop, EOBI, Free Meal