Social Media Executive (Remote, Lahore, PKR Salary)

HR POD Careers


Date: 3 weeks ago
City: Lahore
Contract type: Full time
Requirements:

  • 1-3 years of experience in social media management or execution (agency or brand side).
  • Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, and YouTube algorithms.
  • Good command of English, content writing, and captioning skills are a plus.
  • Experience with tools like Meta Business Suite, Later, Notion, or Canva.
  • Understanding of basic ad performance metrics (CTR, engagement rate, reach).
  • Organized, responsive, and capable of managing multiple brand accounts simultaneously.
  • Creative mindset with attention to visual quality and trends.
  • Video editing for short-form content (CapCut, VN, or similar).
  • Basic knowledge of AI tools like ChatGPT, Canva Magic Studio, or Midjourney.
  • Familiarity with SaaS or tech marketing is an advantage.


Responsibilities:

  • Plan, create, and schedule engaging posts across platforms (Instagram, Facebook, LinkedIn, TikTok, and X).
  • Develop and manage monthly content calendars aligned with campaign goals and brand tone.
  • Collaborate with the design and content team to produce high-impact visuals and reels.
  • Research trends, hashtags, and competitors to keep the Companys and client pages relevant and engaging.
  • Post in relevant Facebook/LinkedIn groups and engage organically to increase reach and visibility.
  • Manage daily engagement, responding to comments, DMs, and inquiries.
  • Track analytics (reach, engagement, followers, conversions) and prepare performance reports.
  • Suggest new ideas for improving content strategy and follower growth.
  • Assist in running paid campaigns (boosts, engagement, and awareness ads) with the marketing team.
  • Support influencer collaboration and community-building activities.

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