Go To Market Manager - Karachi

Smollan Pakistan
Full time Full day

Job Summary: To influence and facilitate client objectives and relationships in order to assist with the achievement and delivery of strategic organisational objectives.

Key Responsibilities and Deliverables

Strategy Execution and Implementation

  • Provide input to strategy and tactical plans in line with Business Unit and Client strategic direction and objectives

  • Participate in Business Unit strategy sessions and provide valuable input at a business unit level

  • Participate in business planning process at client

  • Engage with client plans and interrogate previous plans and performance against agreed plans, ensuring comprehensive understanding and alignment to client strategic objectives

  • Ensure comprehensive understanding of client strategic objectives through interaction with relevant stakeholders

  • Manage stakeholder expectations in terms of operational complexities and ensure synergy of operations and strategy

  • Manage and maintain operational requirements and expectations versus capability and capacity

  • Provide various operational and strategic proposals in line with greater strategy

  • Determine a strategic action plan including implementation steps in conjunction with operations and Client Executive and present to the relevant stakeholders

  • Regularly analyse relevant data and conduct gap analyses to determine delivery of strategies and plans

Client Satisfaction

  • Attend regular meetings to update client and BU

  • Develop solutions that have minimal negative impact on or compromise clients

  • Determine solutions to problems that may occur or have already occurred

  • Communicate and engage with clients regarding sales figures, service levels, forecasts, allocations etc.

  • Determine current service levels through communication with clients

  • Manage client expectations in line with contract

  • Attend various meetings with the client to gain a holistic understanding of the business as well as its operational needs

  • Provide valuable and effective operational input into client meetings

  • Ensure continual focus on improved delivery/client relationships and optimisation of service offering

  • Partake in category forums

Business Growth and Sustainability

  • Source new business opportunities in line with operational capabilities

  • Grow current business and identify cross selling opportunities within the Group

  • Develop sales proposals and present to relevant client

  • Continuously assess risks and implement measures to mitigate these

  • Identify industry trends and best practices to ensure that proactive measures are taken to remain competitive and relevant within the industry

  • Monitor current business and new business development and stay abreast of changes and performance within the business

Operational Excellence and Effectiveness

  • Advise operations on resourcing requirements based on additional execution requirements

  • Act as a source of knowledge and information regarding all operations to client

  • Provide guidance as to suitable processes and standard operating procedures

  • Monitoring and measurement of operational activities and feedback to client

  • Identify bottleneck and workload impacts to ensure efficiency and make suggestions on improvement

  • Make recommendations to improve service delivery to operations and client

  • Formulate and present relevant report data to the necessary stakeholders

  • Present comparative analyses of sales records and targets with the use of graphs or presentations

  • Communicate insights and trends to relevant stakeholders

  • Compile and submit feedback ad-hoc reports such as sales figures, recurring problems, promotional needs, innovations, forecasts etc. to measure business and operational performance

  • Ensure the integrity of reporting and feedback to client

  • Present an analysis of reports to clients and business to provide business update

Stakeholder Engagement and Relationship Management

  • Interface between client needs and operations, ensuring effective communication at all times

  • Actively build, maintain and grow strong relationships with Client and relevant departments, Customer and internal stakeholders

  • Review plans and optimise processes including third parties

  • Manage effective flow of information

  • Negotiate and manage transition of operational execution in conjunction with Business Unit Manco team

  • Determine service level impacts on business unit’s service offering and agreements

  • Involvement and influence on effective and efficient cycle planning. i.e. POS allocation etc.

  • Ensure communication to business unit stakeholders regarding client specific objectives

  • Support and liaise with Operations with regards to relevant business processes

  • Engage with operational team to facilitate and support achievement of excellence

Key Competencies

  • Critical thinking

  • Organisational awareness

Reporting Structure:

Reports to
: Client Executive

Direct Reports
: None

Minimum Qualifications:

Relevant Degree or Diploma at NQF Level 7

Minimum Experience:

  • 6-8 years’ experience in a FMCG/Retail/Sales/Marketing environment

  • Knowledge, Skills & Abilities: Highly driven Excellent relationship building skills Good communication skills

  • Excellent organising and planning skills Attention to detail

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