ITBP Marketing & Analytics

Full time Full day

Position Title: ITBP Marketing & Analytics

Role Type: Permanent

Location:Karachi, Head Office

Job Responsibilities:

  • Act as a catalyst enabling data/analytics-driven business decisions across the organisation.
  • Serve as the trusted data and analytics consultant to different functions across the organisation.
  • Manage digital marketing & e-commerce technology and applications (e.g., website platform,

Adobe marketing cloud, marketing activation tools, analytics & segmentation tools, etc.).

  • Partner closely with Digital and Ecommerce Hub for efficient & agile delivery of required

solutions & innovations, to enable ambitious omnichannel digital strategy.

  • Continuously experiment with new tools & agile startups for applied benefit in our context e.g.

chatbot, AR/VR, Whatsapp business etc.

  • Ensure all owned digital assets are running at optimal quality, performance, SEO & compliance.
  • Champion privacy compliance in all our data driven marketing solutions & activations.
  • Co-own & pioneer consumer experience excellence in line with our strategic priorities in


  • Manage global harmonization and connectivity of digital assets (web, CMS, etc.)
  • Prioritize and optimize digital marketing programs that drive commercial objectives.
  • Track and report KPIs that enable continual program enhancement and effectiveness.

Stakeholder Management and key interfaces:

  • Role reports to the IT Manager.
  • Engagement with global Consumer Excellence Platform. Other Product Partners, SI Partner.
  • Engagement with Digital Hub team, Ecommerce Hub team, local Brands, Media team and CMI


  • Engagement with local Digital Agencies and Media partners.
  • Engagement with global Information and analytics team.
  • Engagement with local IT Service providers.


  • Minimum Bachelor or master’s degree in Computer Science/ Software Engineering.

Work Expereince & Required Skills

  • At least 2 years of experience is required in :
  • Driving insights from large scale structured and unstructured data
  • Data Mining, Exploratory data analysis, and modelling
  • Business process analysis
  • Hands on experience with Power BI, Power Query, Power Pivot.
  • Experience in all aspects of designing, implementing, and maintaining digital marketing solutions

to meet organizational objectives.

  • Experience with digital marketing platforms: e.g., Customer Data platform, Analytics & audience

management tools, headless CMS architecture, shoppable tools, marketing activation tools etc.

  • Excellent communication skills and ability to inspire and enthuse others with a clear vision.
  • Excellent business partnering and stakeholder management, with the ability to win strong

support for ideas

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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