Brand Manager

HBL
Full time Full day
Karachi
JOB PURPOSE

Assist Senior Manager Product Marketing to deliver business results through effective Marketing and in development and refinement of product propositions / positioning.

Description
  • Marketing and Brand Strategy
  • Partner with Sr. Manager in the development of Marketing and Brand Strategy in line with business strategy for attaining business objectives.
  • Develop execution strategy of marketing initiatives including brand positioning, communication strategies, advertising and consumer promotion initiatives for delivery of product / campaign objectives.
  • Translate product and marketing strategy into specific communications creatively while maintaining highest level of consistency across channels and mediums resulting in consistent reinforcement of brand at a tactical level for maintaining and building brand image.
  • Project Monitoring
  • Identify, recommend and implement corrective measures to ensure brand / product is performance against the set KPIs for delivery of campaign objectives.
  • Industry Insights
  • Analyze data to identify insights and translate these into business / marketing initiatives that drive results for the assigned product KPIs.
  • Analyze competitor performance and market trends to provide recommendations for improvement in development of Product / Brand plans that achieve business objectives.
  • Support Catalyst
  • Work with other business units to execute marketing plans for new product launches and ongoing product awareness and maintenance activities in line with product goals for timely and full delivery of planned KPIs.
  • Developing and executing promotional initiatives to increase brand awareness and customer acquisition and retention within budgeted parameters for delivery of product objectives.
  • Adherence to SOP
  • Ensure all marketing activities, agency and vendor deliverables adhere to SOP’s for safe guarding HBL’s interest and reputation.
  • Stakeholder Management
  • Effective and timely communication with all Stakeholders (internal and external) for timely delivery of tasks resulting in successful campaign executions.
Qualifications

Minimum qualifications:
  • Bachelors
Minimum experience:
  • 5 years of experience in Product / Brand Management

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