Frontline Marketing Director - PAK

Focus, Scope, & Impact:

• Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans


• Provide strategic and executional / franchise unit specific input on Operating Unit-and Market-level portfolio strategy, brand plans (activities, calendars, execution ) and local innovation opportunities


• Build a strong relationship with key leaders in the system in both TCCC as well as in bottling partner to effectively lead regional market development ensuring the right implementation of projects


• Ensure high quality market input and strategic local guidance for the development of Operating Unit- and market-level category/brand strategies as well as Innovation projects


• Own the overall region’s marketing activity calendar, transform the strategic direction and plans form category teams to operational plans and build alignment and engagement behind them for a strong year along calendar with clear priorities and initiate windows used across the system


• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

Experience

• Significant Marketing and leadership experience (15+ years), including leading teams


• Direct experience with marketing activation


• Business and commercial acumen, including financial expertise


• Experience working in cross-functional and cross-geographical teams is preferred

Skills



Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; People Management; Problem Solving; Brand Architecture; Channel Management; Team Management

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.