GroupM | Senior Manager Media Buying

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Media Buying to join us. In this role, you will be responsible for handling media vendors and facilitating clients throughout the buying process and additional duties as assigned.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Business Director- Investment

3 best things about the job:

1. Being part of a talented, and passionate team.
2. Working and interacting closely with top media corporations
3. Opportunity to implement and execute industry first initiatives

In this role, your goals will be:
In three months:

• Complete knowledge of buying and planning systems.


• Understanding of the GroupM's buying and planning process – includes basic understanding and importance of proprietary tools.


• Execute basic media and proprietary campaigns.

In six months:

• Conduct negotiations with partners and close deals.


• Analyze and interpret data and its impact.


• Develop strong relationships with partners.

In 12 months:

• Develop, execute and analyze negotiation deals.


• Promote GroupM proprietary products.


• Close negotiation deals and manage assigned clients.

What your day job looks like at GroupM:

• To create schedules based on media brief and identification of channel mix based on audience analysis and ratings.


• Ensure channelization of budgets based on annual deals/budgets and share the same with the immediate line manager on timely basis


• To Evaluate schedules for ratings, CPRP delivery and developing weekly monthly/mid-month reporting and other regional reporting.


• Share analysis of actual airing vs planned in terms of spend, CPRP, GRP's.


• To ensure of tracking and managing KPI’s and facilitates ESP projects.


• To work with senior management team on assigned special projects, pitches, and inflation management.

What you will need:

• Superior time management and prioritization skills.


• Excellent communication skills.


• Strong analytical and number skills.


• A pro-active approach with excellent negotiation and communication skills.


• Media knowledge and understanding of systems.

Minimum Qualifications & Experience:

• Must be a BBA / MBA from a reputable university of equivalent.


• Must have an experience of at least 3-4 years in media buying experience.

More about GroupM

GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and TikTok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.