Digital Marketing Strategist | D2C Google/Facebook Ads

We are looking for an experienced Digital Marketing Strategist with a minimum of 5 years of experience in media buying and ads trafficking. The ideal candidate will have a proven track record of building high-converting funnels and driving quantifiable results. You will be responsible for managing the implementation and day-to-day operations of our paid ads for Google Adwords, Facebook/Instagram, and other paid channels. Reporting to the Director of Performance Marketing, you will work closely with the creative and brand marketing teams to share performance insights and collaborate on campaign assets.

Responsibilities: 

• Implement paid media campaigns directly in platforms such as Facebook and Google, from inception to completion, strategizing for targeting, bidding, content and creative assets.


• Manage the implementation and day-to-day operations of our paid ads for Google Adwords, Facebook/Instagram, and other paid channels.


• Leverage multi-touch attribution analytics to optimize campaign performance.


• Have a clear understanding of A/B testing execution for new creative ads, landing pages, or ad copy, resulting in statistically significant data.


• Work closely with the creative team, leveraging learnings from campaign insights to enhance future concepts.


• Analyze campaign performance and compile reporting on key performance metrics to share with internal teams.


• Write short ad messaging for paid media campaigns.


• Manage projects effectively and efficiently while maintaining priorities, deadlines, and deliverables.


• Assist with other marketing projects as needed such as influencer projects and referrer projects.

Qualifications:

• Minimum 2+ years of experience working in ecommerce and D2C products.


• Experience in Facebook Ads Manager and Google Adwords.


• Proven ability to work in a fast-paced environment.


• Strong analytical skills with the ability to interpret data and trends, and make data-driven decisions.


• Excellent communication and project management skills.


• Bachelor's degree in Marketing, Advertising, or a related field.

Job Type: Full-time