Analyst, Marketing

Our Purpose



We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results



Job Title

Analyst, Marketing
Overview

The EEMEA Marketing and Communication team has the mission to continue to evolve the iconic ‘Priceless’ communication platform, driving transformation in initiatives across the region, and design disruptive solutions that fuel the business, build the brand and create competitive advantage



Marketing Analyst, Pakistan - Area Marketing

This marketing position plays an key role in planning and executing marketing initiatives from brand initiatives to partner marketing, closely working with our issuing banks and locally relevant merchants to drive brand preference and usage of Mastercard in Pakistan

Role

• Working closely with Marketing director and Pakistan country team, develop and excute local marketing plans, including advertising, promotions, sponsorships, market research, ect. ensuring all initiatives are both locally relevant and in alignment with country, regional and cross functional priorities


• Manage end-to-end marketing projects by mastering product knowledge and detailed project timelines tracking and prioritizing brand initiatives to ensure delivery of project milestones on time & on budget, while owning communication to broader organization


• Partner marketing is a critical aspect to the role whereby the candidate is expcected to work closely with issuing banks and key merchants in Pakistan advocating Mastercard brand


• Coordination and execution with agencies (creative- media- market research- suppliers)


• Measure campaign performance and make recommendations based on results


• Collecting and analyzing market data such as competitor review and industry activities to ensure our marketing acitivities are market relevant and insightful


• Manage marketing budget including preparing monthly and annual budget forecasts and ensure full compliance with Mastercard rules and policies


• Support Marketing function on key strategic imperatives of: RFP’s, Events, New partnership engagements, as well as on an ad hoc basis.

All About You

• Bachelors degree in marketing or equivalent


• 3-5 years marketing experience (preferably FMCG and/or Telco)


• Proven project management skills demonstrated through successful launches of end-to-end marketing campaigns with partners and/or external stakeholders


• Ability to leverage multiple sources of data to identify insights, draw conclusions and offer recommendations


• Highly articulate with excellent communication skills (both verbal and written)


• Confident in managing communication between key stakeholders (internal and external)


• Ability to work in matrixed environment across a wide variety of geographies and cultures preferable


• Self-motivated, attentive to detail with strong organisational skills

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;


• Ensure the confidentiality and integrity of the information being accessed;


• Report any suspected information security violation or breach, and


• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.