Category Brand Manager NPI

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT IS LOOKING FOR A CATEGORY BRAND MANAGER- NPI

SENIORITY LEVEL: Mid-Level Management

FUNCTION: Brand Marketing

LOCATION: GBS Pakistan for APMEA South – New Zealand

ROLE POSITIONING AND OBJECTIVES

The Brand Development Manager - NPI will be responsible for the delivery of the New Product Initiatives by working closely with the brand strategic unit and NPI team to deliver the projects as per the teams’ strategic intent. The Brand Development Manager - NPI will have ownership to lead and deliver all Vapour projects in APMEA South – New Zealand and managing all senior stakeholders as well as ensure timely resolution of any bottlenecks for the team to deliver on plans. The Brand Development Manager is also responsible for tracking, analyzing and reporting the performance of business.

Key success factors include:

• Ability to manage high volume and value projects for multiple categories


• Delivering all NPIs projects on timely manner (to meet OTIF delivery, raise escalation at the right time to meet timeline)


• Solid alignment to packaging guidelines in development of artwork to ensure smooth approval process


• High accuracy on project brief on system and ensuring it is kept up-to date


• Ensuring 100% compliance on NPI project managemen

Reports to: Head of Category – Vapour / GBS PK Delivery Lead

Reporting Level: 1

Geographic Scope: New Zealand (Extendable to other APMEA South markets launching Vapour category)

Travel: Yes

WHAT YOU WILL BE ACCOUNTABLE FOR

• E2E delivery of the NPI Project with follow ups and project management with NPI managers on more complex projects


• Ensure to deliver projects in an agile manner and facilitate the team to deliver as per expected timelines


• Periodic update and analysis of NPI project status for senior management


• Escalation to the right forums to ensure bottlenecks are resolved in time.


• Managing RAID (Risks, Assumptions, Issues, Dependencies) for all NPI projects with all the stakeholders


• Manage the NPI brand development team to ensure effective delivery of NPI projects

• NPI Tracking and Brand analysis to track and report performance of business

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Experience Required

• Minimum 4-5 years of work experience in Marketing or Brand

Technical / Functional / Leadership Skills Required

• Strong Project & People Management skills


• High organization skills


• Strong Stakeholder Management


• Ability to maintain good relationship with cross functional team members


• Good time management skills


• Attention to detail


• Able to embrace challenging situations and resolve conflicts


• Strong communicator & good in relationship building


• Strong problem-solving skills


• Resilient, flexible, and reliable team player who acts in the best interest of the department and company.


• Experience in MS Excel, MS Project and PowerPoint

Education / Qualifications / Certifications Required

• A graduate in Marketing, Business Management

Beneficial:

• Exposure in a fast-paced dynamic environment (FMCG / MNC)

Working Relationships:

• Category Team


• GBS Brand Team


• End Market Stakeholders


• Commercial Finance & End Market Planning Team


• NPI Stakeholders


• Cross Functional Team

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets


• Brands sold in over 200 markets, made in 44 factories in 42 countries


• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations


• Diversity leader in the Financial Times and International Women’s Day Best Practice winner


• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!