Media Operations Manager - Pakistan

Focus, Scope, & Impact:

The Media Operations leader will:

• Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints




• Ensure we have the most effective and efficient media plans for our brands across all markets within the OU, out-performing versus competitors in all brand program KPIs

• Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations




• Track media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.




• Recommend the ideal DMI split by brand and channel to all our portfolio of brands




• Constantly checking and reporting to current status of our brand presence and performance in the various media types: eg Copy Rotation, productivity etc.




• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social within the Operating Unit

• Leverage all the potential synergies in the media planning and negotiation within the Operating Unit

KEY SUCCESS PARAMETERS

• Significant marketing, media, and leadership experience (08-10 years)




• Direct experience with media strategy, planning and negotiation, as well as social media channels




• Preference for individuals that have worked in agencies and/or media vehicles in the past

• Experience working with marketing in the field is preferred




• Experience working in cross-functional and cross-geographical teams is preferred




• Developing and ensuring implementation of multiple activities needed to reach targets




• Leading strategic conversations, negotiations and alignment with senior and key stakeholders

Skills:

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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