Asst Channel Manager Proximity

Full time Full day
Position: Assistant Channel Manager - Retail

Location: Head Office, Karachi

Role Description

This role is responsible for the channel design on all DT channels including proximity, Cosmetics and Wholesale. The scope of responsibility includes managing the entire GT channel construct for the retail business of Unilever Pakistan

Key Responsibilities:

  • Responsible for design. Plan and deployment of channel programs (proximity, cosmetics, bakery and Wholesale) depending on channel strategy and its alignment with broader CD agenda

  • Custodian for driving look of success in Perfect Stores for Retail channels along all 4Ps in liaison with other functions

  • Keep governance on channel profitability (P&L) and shape of growth (channel construct) across geographies

  • Custodian for managing Channel TTS across all channels ensuring minimum arbitrage/spread during activated and non-activated times

  • Drive centrally managed corporate engagement plans to drive COTC and MDM portfolio aimed at driving more assortment in partnership with CSP and Field functions

  • Work in collaboration with CSPs to drive optimization and spread of trade activities across BGs to ensure maximum returns on promotions

  • Monthly evaluation/ analysis of the channel performance by Category/ brand, impact of activities, competition analysis etc

  • Ensure smooth running of channel operations including incentives processing, targets setting, POSM procurement etc

  • Run Channel Performance review forum with CDLT on monthly basis covering all input and output performance matrix and recommendations on way forward basis channel specific behaviors and insights

  • Be the lead for driving digitization agenda for Perfect Stores in collaboration with digital transformation starting with Digital contracts all the way to linking their audits and payments through Oscar

  • Provide support and insights on any trade promotion/in-store assets deployment to CSPs

Internal Stakeholders

  • Field teams

  • CSPs/ATCMs

  • PS Team

  • CD Finance

External Stakeholders

  • Smollan

  • Visibility agencies

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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