CMI Manager

Create, contribute to, and frame the CMI strategy to influence the growth of the zone/country business, be accountable for the quality of the results, relevance and actionability of learnings

KEY JOB ACCOUNTABILITIES

• Create, drive, and lead the CMI strategy for the country according to the local business challenges


• Drive the insights on consumer & shopper journey for Activation/Go to market according to the group or regional tools recommendations


• Build the local CMI Roadmap (plan, budget) by prioritizing, selecting key topics and mobilizing the right resources


• Integrate market data and insights into consumer studies and analysis


• Consolidate and leverage local 360 analysis on key go-to-market topics to highlight strategic recommendations


• Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with CMI Zone representatives


• Set up organizations / project teams, governance, tools, and methods adapted to the realization of the country business strategy (benchmark ...)

- Communicate, advice and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions

• Upskill local teams by sharing CMI expertise, introducing innovation and by leveraging internal and external benchmarking and networking; build and transmit a consumer centric culture


• Manage the local team budget


• Manage the local team, develop talents, and manage cross functional projects

PROFESSIONAL & TECHNICAL COMPETENCIES

CONSUMER RESEARCH INNOVATOR

• Guides and challenges business needs into a brief


• Adopts relevant leading-edge tools including digital


• Identifies, selects and challenges new and existing external partners


• Leads research projects until results integration

DATA INTEGRATOR

• Is future oriented & detects new trends


• Drives, collects, and analyses data (brand, product experiences, market & shopper)


• Integrates social insights data


• Is statistics savvy & makes numbers meaningful


• Summarizes and leverages 360 data (incl digital, crm, media, retailers…)

CONSUMER CHAMPION

• Builds & transmits a consumer centric culture


• Communicates insights with impact, clarity, and conviction


• Collaborates effectively with different internal and external expert communities

BUSINESS INFLUENCER

• Acts as strategic business partner


• Transforms insights into business opportunities


• Develops and implements a cmi vision for the future

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