Segment Marketing & Innovation Lead

Full time Full day
LOCATION: Lahore / Karachi / Faisalabad

REPORTS TO: Senior Manager Business Development & Specialties



Company Background:

Ingredion is a global Fortune 500 provider of ingredient solutions that touch millions of lives, every day. With over 19,000 customers in 120 countries, we create solutions that help nourish, comfort, and delight people all over the world. We are proud to source our strength from nature. That’s why we’re growing sustainably, with an industry-leading product portfolio that includes plant-based proteins, sugar alternatives and clean and simple ingredients that deliver on changing consumer needs while protecting our planet. Although we are best known for our food ingredients, we are much more than a food business. We co-create bespoke solutions with our customers; from cosmetics and beauty, to paper and textiles, to pharmaceuticals, driven by relentless curiosity. We make it our business to anticipate industry trends, and to bring together the potential of people, nature and technology to make life better

Rafhan Maize is an affiliate of Ingredion Incorporated in Pakistan. Our strategy is a unique blend of volume growth and operational excellence. We are pursuing tri dimensional strategy to grow organically, geographically and by broadening ingredients portfolio. If you are inspired by professional challenges and the rewards that come from a high level of performance, then Ingredion (Rafhan Maize) is the company for you. At Ingredion (Rafhan Maize) you can be a member of a globally connected team inspired to achieve great things

We don’t just make ingredients. We create possibilities. Be What’s Next with us

The Segment Marketing & Innovation Lead is responsible for driving the growth and development of the assigned Segment/Sub-Segment in Pakistan. They will ensure delivery of the sales goal and innovation targets for the Segment, in collaboration with the Sales and Business Development team. They will identify new opportunities, develop the business plans and lead projects through a structured and effective process. They will launch new products and track their progress, as well as develop sales and go-to-market tools and attend customer visits to help drive business development activities. They will lead the strategy development and implementation for the Segment

Core Responsibilities:

  • Segment Growth – Drive the growth and development of food segment and ensure delivery of sales goals and new business generation of Food segment, in collaboration with business development & sales team

  • Product Portfolio – Expand the product portfolio and product positioning in line with market and consumer needs. Develop packaging material in collaboration with sales, technical, legal, and corporate teams.

  • Projects Delivery – Identify new opportunities, develop project pipeline, and lead projects through an effective and structured process. Liaison with R & T and application team for development of new products and solutions. Liaison with corporate and/or regional technical and marketing teams for new projects application and technical assistance.

  • Market Analysis – Gather, analyze, and interpret the market data to develop and maintain segment strategy. Interact with external stakeholders including customers, industry specialists, trade associations to understand the market dynamics.

  • Market Insight – Interact with customers and visit markets for market insight, customer need analysis and new solution validation. Identify trends, macro insights and future scenarios that could impact long-term and short-term Segment growth

  • Competition Analysis – Monitor competition and keep a vigilant eye on competitors’ activities while identifying current and future sources of competitive advantage.

  • GTM Plan – Develop GTM plan for new projects and Lead to launch the new products while preparing the necessary documents, costing & product specification, and scorecard approval of the product. Work towards marketing plans, design, implementation, and product launches.

  • Pricing Strategy – Actively participate in product short-term and long-term pricing strategy and monitoring competitors’ pricing strategy.

  • Strategic Planning & Forecasting – Strategic planning and forecasting of products in food segment and work towards achieve short term and long-term goals for the segment.

  • Innovation Promise – Deliver the Innovation Promise targets for the Segment and prepare the pipeline for future years.

  • Regional Collaboration – Collaborate with regional teams and develop networking at regional as well as at corporate level, for learning and sharing information to facilitate the projects.

  • Marketing Tools – Use a range of concepts, models, and tools to marketing new products. Prepare the demonstrations related to the segment activities for regional and Pakistan team.

Mandatory requirements:

  • Master’s in food science & technology

  • Good track record of successful product development / launches and customer engagements

  • Well versed with Starch and sweetener modification and manufacturing processes

Desirable requirements:

  • Proven expertise in Marketing plans design and implementation and product launches

  • Strong communication & presentation skills

  • Strong data analysis and research & development skills

  • Communicate effectively with and influence senior stakeholders both internally and externally

  • Model customer centricity inspires innovation and overcomes obstacles to pioneer a new business model within a large global organization

Required behaviors and skills:

  • Ability to lead with speed and agility to quickly address changing market conditions

  • Interest in keeping up to date with the latest developments

  • Market knowledge

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, age, national origin, gender, gender identity, gender expression, sexual orientation, pregnancy, marital status, veteran status, military status, or disability status

Ingredion provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, we will work with the applicant to meet the job applicant's accommodation needs

Privacy Notice: The Candidate Privacy Notice explains how Ingredion (Rafhan Maize) uses personal information about job applicants, and what rights an applicant has in respect of the use of this information for recruitment purposes. This Notice applies to applications submitted via Ingredion’s careers websites and any third parties, such as recruitment agencies, job boards and other means, such as by post and email. Be assured that Ingredion (Rafhan Maize) makes confidentiality of data its utmost priority and safeguards the information that an individual has disclosed in a relationship of trust and with the expectation that it will not be disclosed to others without permission, except in ways that are consistent with the original disclosure

The Notice can be accessed here:


Relocation Available:
Yes, Within Country

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