Marketing Copywriter - Medium form

Position Overview

We’re looking for a marketing copywriter with a focus on medium-form writing. This individual would have a technology background or an understanding of technology and have a Marketing and customer acquisition writing background. They will help communicate our brand voice across a wide variety of mediums: email, online landing pages, case studies, articles, battle cards, print, and other marketing and promotional materials. This person will be responsible for promoting our world-class IT services and offerings and helping us inform and educate clients about our products and services.

This position will report to the Creative Director and is based in our Zones Pakistan office.

Key Responsibilities

• Meet deadlines and establish priorities that maintain a productive workflow
  
  
  
  • Meet production levels established by the manager.
  
  
  • Follow standard production procedures to maximize productivity and resources.
  
  
  • Manage time effectively, anticipating challenges and deadlines.
  
  
  • Consistently review procedures and work habits to minimize downtime.
  
  
  • Set and reevaluate priorities as needed.
  
  


• Write accurate content based on the information requested
  
  
  
  • Use accurate product names, manufacturer names, and relevant content.
  
  
  • Write copy that meets legal and ethical standards.
  
  
  • Ensure disclaimers and promotional text meet legal standards.
  
  
  • Use established trademarks and brand standards.
  
  
  • Proofread and spell check copy during production
  
  


• Ensure appropriate, consistent, and accurate use of branding and the voice of Zones
  
  
  
  • Increase exposure and awareness of the Zones brand, tone, and voice.
  
  
  • Strive for error-free execution of Zones and vendor brand standards.
  
  
  • Research and use proper logos, naming, and trademarks in ads and other collateral.
  
  


• Write compelling copy that evokes a direct response from the targeted audience
  
  
  
  • Implement the copywriting best practices while collaborating with designers.
  
  
  • Understand and distinguish between specific target audiences.
  
  
  • Must have the ability to translate technical terms into a conversational tone.
  
  
  • Write content with an SEO/SEM focus in mind.
  
  
  • Conduct research to obtain information from relevant resources and determine a product or solution's key selling features.
  
  
  • Proofread and edit existing copy for quality assurance.
  
  
  • Keep up on the latest industry trends.
  
  


• The role includes content writing for:
  
  
  
  • Marketing campaign deliverables
  
  
  • Marketing online landing pages
  
  
  • Emails
  
  
  • Website evergreen pages
  
  
  • Website product technology pages
  
  
  • Blog posts
  
  
  • Case Studies
  
  
  • White papers
  
  
  • Battlecards
  
  
  • eBooks / eBrochures
  
  
  • Datasheets / flyers
  
  
  • PowerPoint presentations
  
  
  • Support for digital signage advertisements
  
  
  • Proofreading
  
  

We are seeking candidates with the following qualifications and skills:

Education, Certifications, & Technology Requirements:

• Degree in advertising, journalism, or English

• 5+ years of advertising/Marketing writing experience or equivalent experience


• Knowledge and execution of the structure and content of the English language

• Medium-form writing portfolio examples


• Competent computer skills to perform essential functions using Microsoft Office products

• Effectively communicate information and ideas


• Excellent organizational and time management skills


• Knowledge of principles and methods for showing, promoting, and selling products and services


• Attention to detail to ensure quality, accuracy, and consistency in writing


• Listen to and understand information and ideas presented verbally


• Read and understand information and ideas presented in writing


• Preference is given for understanding of IT technology, and having a technology writing background

• Experience writing for US or UK-based organizations.

• Ability to apply general rules to specific problems to produce accurate results


• Identify problems and review related information to develop options and implement solutions


• Ability to establish effective working relationships with co-workers and clients

Who You Are:

• Clear communication and presentation skills.


• Strong marketing writing skills


• Extreme attention to detail to ensure quality, accuracy, and consistency.


• Ability to establish effective processes and manage your own workload.


• Someone fun, creative, and fits the culture of the team.