Digital Marketing Manager

Reach First
Full time Full day

Position Title: Digital Marketing Manager
Job Timings: 3:00 PM to 11:00 PM
Reporting to: Assistant Managing Director
Department: Marketing
Location: Bahria Town Phase 4, Rawalpindi

About Us:

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose:

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. The individual ensures that the company’s online presence, promotions & projects are meeting brand standards in order to market services successfully.

Education & Professional Qualification:

  • Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.

  • Certification(s): Not mandatory but certification in digital marketing is a plus.


  • Minimum 4 years of work experience in a relevant field.

What We Offer:

  • A wide range of challenging assignments. We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.

  • Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day mentoring from your coach and manager.

  • Dynamic and respectful work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.

  • A competitive compensation package, in line with your qualifications and experience.

  • As an equal employment opportunity provider, Reach First makes all decisions of employment purely on the basis of merit.


  • Measures and reports on the performance of all digital marketing efforts, and compares it to goals (ROI and KPIs).

  • Research new digital marketing techniques and trends, and remain abreast of developments in the digital marketing space.

  • Oversee all social media platforms on a daily basis, adjusting content to suit different channels and in compliance with various current norms.

  • Ensure the performance and financial viability of the digital and social media platforms.

  • Monitor key online marketing metrics to track success.

  • Oversee the creation of brand-consistent and regionally relevant content for various online platforms and channels.

  • Instrument conversion points and optimize user funnels.

  • Collaborate with agencies and other vendor partners.

  • Maintain, monitor, and optimize all the channel's performance.

  • Creates new and innovative growth strategies using digital marketing.

  • Provide vision and strategy to enhance our digital presence.

  • Manage the end-to-end implementation of the digital experience.

  • Assist Digital Marketing Director in planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

  • Determine key audiences and the best methods to engage them via digital media.

  • Leverage social listening and digital analytics capabilities to draw actionable insights.

  • Monitor, track, evaluate, and report on social media platform performance using tools like Google Analytics and NetInsight etc.

  • Perform other relevant tasks as per requirement.


  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

  • Full understanding of all social media platforms.

  • Demonstrable experience in the implementation of large-scale digital projects.

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

  • Excellent communication, presentation and relationship-building skills.

  • Experience in optimizing landing pages and user funnels.

  • Experience with A/B and multivariate experiments.

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

  • Working knowledge of ad serving tools (e.g., DART, Atlas).

  • Experience in setting up and optimizing Google Adwords campaigns.

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

  • Strong analytical skills and data-driven thinking.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.​


  • Competitive Salary

  • Transport Allowance

  • 2 x Eid Bonus [25% of Base Salary]

  • Annual Bonus [Up to 50% of Base Salary]

  • Medical Insurance

  • EOBI

  • OPD Allowance

  • Provident Fund

  • Gym Reimbursement

  • National Holidays [All National Holidays]

  • Marriage Leaves [Up to 1 Week]

  • Annual Leaves

  • Maternity/Paternity Leaves

  • Casual/Sick Leaves [8 Days/Year]

Job Type: Full-time

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