Assistant Manager Channel Enablement

Full time Full day

Telenor Pakistan

Multan 60000 , Pakistan


Marketing & Distribution


Full Time

About the position

Last Date to Apply: 13th September, 2023

Employment Type: This is a full-time position.
Grade: This is a grade 2 position.
Location: This role is based in Multan, Pakistan. (Hybrid)

About the role:

Responsible for execution & implementation of a robust Channel Enablement and Trade Marketing plan for the Region, which will enable sales & distribution team to improve capability and advocacy at the retail channel

Your Impactful Goals

  • Responsible for overall Trade visibility, SCP execution, target allocation to region and franchises

  • Regional interface for Circle planning, product planning and other support functions

  • Responsible for giving direction (Forward looking) on regional level to achieve organizational/regional strategy set ambitions.

  • Regional campaign management, Regional PR handling, LI mapping, hierarchy changes & CBOM KPIs

  • Regional business KPIs management, actionability on these KPIs, performance management and regional project execution

  • Trade Marketing regional budget monitoring & reporting and governance model implementation

  • Vendor management, BDO Management and liaison with brands, Circle and planning teams

  • Execution of Retail conventions, franchise servicing and events and activations

  • POC for regional taxation issues and channel enablement

  • Develop plans for Merchandizing and BDO trainings to improve the service quality

  • Activation and planning of other engagement activities

  • Execution of Adhoc reporting, presentations and analysis

  • To ensure successful rollout of company products and implementation of communication plans at the Sales & Distribution channel across the region.

  • Develop plans for Merchandizing and BDO trainings to improve the service quality

Your Typical day at work

  • Responsible for Reporting, Analysis, planning at regional level, ensuring that assigned regional goals are met efficiently, suggesting regional areas for improvement in business utilizing the insights

  • Custodian of Trade/retail engagement initiative and activities Management

  • Planning promotion and competition to enhance the sales of the products through franchises & retail channel.

  • Trade capability/capacity identification to ensure optimal results.

  • To make the brand visible at trade level in the assigned region, as per the visibility standards.

  • Book, arrange, implement and participate in trade events / exhibitions / fairs etc. in co-operation with HQ marketing

  • To gather Market Intelligence information, regular visits on top retailers and ensure Retailer advocacy.

  • Initiate procurement process and follow up till end i.e. (a) Search vendor (b) Finalize Vendor (c) Initiate PO (d) Payment follow-up.

  • POS & Merchandising material management along with Effective Utilization of the allocated Budget for the region.

  • Develop promos for franchise channel to improve sales and Identify new branding opportunities & new sales arena in the region.

  • To prepare the forecast of POS material for the region according to need basis analysis this should be according to need of franchise and his business case.

  • Vendor management for smooth execution of the branding jobs in the region.

  • Develop and maintain the Regional data of Facia and other branding material install at franchise and in trade (shops).

  • To ensure timely resolution of all trade grievances and improve trade relations.

  • Develop counter plan for competitor’s visibility drive in the region.

  • Effective and timely Channel / Trade communication of products & offers.

  • BTL marketing planning & execution. Liaison with Regional management and planning team to devise regional strategy

  • Target Assignment and tracking on an agreed frequency. Ensure that sales team meets / exceeds Business KPIs and distribution KPI’s

  • Foreseeing the challenges and its impacts on business and suggesting the regional team to solution to overcome those challenges

  • Planning/designing of campaigns at regional level helping to get desired business uptake and post campaign evaluation to measure the efficiency

What are we looking for?

Education: Preferably MBA/MCS/BBA/BSC

Work experience: 4 – 5 year Telco experience related to Channel enablement and TM Planning. Knowledge of general S&D Trade Marketing framework

Potential Career Path:

This position offers the following career path options besides growth within indirect sales channel:

  • Roles within S&D Planning, which are responsible for product & TM planning at national level

  • Marketing & Product development

Functional Skills / Knowledge Areas

  • Ability to work well in a pressure situation, Self-motivated and flexible

  • Excellent communication skills in English (both verbal & written)

  • Data Interpretation & Quantitative skills

  • Strong Analytical skills

  • Strong in Excel, Words & Power-point

  • Telco Business/Distribution/B2B/B2C model knowledge

  • Process oriented approach towards problem solving

  • Should be able to analyze, understand and recommended solution to complex problem

  • Ability to carry out analyses & reporting and develop actionable insights for the team

  • Good team Leader and excellent at building relationships with co-workers and external vendors

  • Organized and can manage several projects and/or activities at a time.

Why should you join us at Telenor?

At Telenor Pakistan, we provide you the platform to work in a challenging and rewarding environment to become a skilled professional in your chosen field of interest. As one of the top employers of the country, we enable you to realize your dreams in a collaborative environment of diversity and openness to new mindsets.

As an equal employment opportunity provider, Telenor Pakistan makes all decisions of employment purely based on merit irrespective of race, caste, gender, creed, color, religion, sex, national origin, or disability.

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