Sales Manager - South

Full time Full day

Job Summary

  • Main focus of the role will be to work closely with the various business units and customers to bring the needs of the customer to market in commercially viable product solutions.

  • The role should identify key customers within their areas and propose plan to introduce new products and increase size of business with them. Increase the distribution coverage by opening new accounts and evaluating their potential.

  • Is responsible for the active listing of new SKU's which the individual will educate both the customer and the team (If there is a team) on, so we ensure product retention.

  • For this the role will require the ability to focus on communicating features and benefits of our entire product range. Building relationship with customers, so we are the first choice for solving customer issues or helping them bring new products to their customers.

  • Exploring feedback from the team and direct from customers and then producing new recommendations on what the ongoing needs of the customers are. If these can be made in to commercially viable projects, these are then driven through PMR process and S&OP process.

Roles & Responsibilities

  • Customer Strategy and Business Plan

  • Executes the Channel / customer business plan for his/her area.

  • Build and maintain business relationship with customer’s decision makers.

  • Ensure customer needs are clearly communicated to business units and internal stakeholders.

  • Working in closely with development teams to introduce new products / new applications with customers

  • Guides and leads team of sales representative to open new customers

  • Support wider team with customer support on complaints and technical issues

  • Ensuring the team's understand features and benefits of our entire product range, so product retention is high

  • Advisory role to highlight key benefits of our products and how they deliver on the needs of the customer and in so doing, add value. Help higher management work on overcoming objections for benefiting future negotiation strategy.


  • IFFCO brand awareness and market data gathering and segmentation

  • # of New Customers

  • Revenue budget as allocated

Work experience requirement

  • 5 to 7 years’ experience in similar role in the assigned market.

  • 5 years experience in FMCG technical Sales in ingredient's business will be ideal


  • Bachelor degree in business or management related field.

  • MBA degree in business or management related field.


Knowledge of International and/or Local Laws and Regulations

Consumer Behavior B2B and B2C

Knowledge of Socio, Geopolitical and Economical Issues

Sales and Distribution Strategy Management

Financial Acumen

Communicating effectively

Self and Team Management

Planning & Decision Making

Customer Centricity

Ownership & Result Orientation

Business Unit: Oil & Fats - Pakistan (PKBU02)

Business Group: IFFCO Pakistan (Pvt) Ltd (PK01)

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