Brand Ambassador Specialist - Lahore

Smollan Pakistan
Full time Full day

Job Summary:

To manage people to ensure operational excellence through Brand Ambassadors to increase sales at the in- store level to grow the Client’s brands.

Key Responsibilities and Deliverables

Effective operational management

  • Drive Better Store agenda in assigned territory

  • Drive Sales Target at store level

  • Daily reporting of Sales

  • Conduct Consumer Survey

  • Ensure Shelf Health is maintained by all direct reports

  • Coordinate follow up with FMM/MS to keep track of OSA

  • Coordinate follow up with FMM/MS to ensure planogram is maintained at shelf level

  • Provide support to team to comply to execution at store level

  • Route Optimization

  • Excellent Product Knowledge

  • Execute Promotional Activities (if required)

  • Execute trade visits

  • Negotiate with Store Managers

  • Execute promotional schedules

Effective administration

  • Report attendance for self and team via I AM Present

  • Coordinate with Field Manager on out of stocks

  • Manage assets and equipment for self & direct reports

  • Utilization of handheld devices / system to provide reports / feedback and action returns process

  • Provide necessary items for in-store execution (i.e. uniform, grooming etc)

  • Communicate execution / exceptions to relevant parties and gather feedback

  • Update line manager about changes happening at store level

  • On the job coaching

  • Manage Toolkit

Effective knowledge sharing

  • Be alert to competitor activity and potential tenders

  • Collect and share Store Manager feedback for BA’s

  • Manage new innovations

  • Ensure effective communication of information to Ops

Effective client and customer relationship management

  • Proactively build relationships with clients and customers and ensure they are kept informed

  • Ensure a good working relationship with Ops (merchandising team) and store management

  • Ensure prompt problem solving

Effective people management

  • Take full responsibility for performance management of all direct reports, managing their performance in relation to quality standards and agreed benchmarks and objectives, focusing on all aspects of sound people management:

    • Recruitment

    • Induction

    • Development

    • Staff well-being

  • Motivate, delegate and empower appropriately, enabling direct reports to take responsibility and display creativity and initiative

  • Ensure effective knowledge sharing

Effective teamwork and self-management

  • Actively and consistently maintain high standards of professionalism in all aspects of personal presentation and delivery

  • Apply knowledge of the organizational systems, structures, policies and procedures to achieve results

  • Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained

  • Provide appropriate resolution for tasks or deadlines not met

  • Support and drive the business’ core values

  • Maintain a positive attitude

  • Respond openly to feedback

  • Take ownership for driving own career development

Key Competencies

Organisational commitment

Teamwork and collaboration

Relationship building


Performance and results driven

Continuous growth & improvement

Resilience & stress management

Service Excellence

Analysis & problem solving

Sales orientation

Quality and detail excellence


  • Graduation

  • Driver’s license with own vehicle

  • Minimum 6 months in a supervisory role – 1-2 years’ experience in FMCG, Retail Industry, sales environment

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