Area Manager Faisalabad

Full time Full day

Position Title: Area Manager

Location: Faisalabad

The position is part of the Ice Cream Sales team which is responsible to ensure smooth sales procedures and business growth by developing good relationships with customers. Responsible for effective and efficient sales operations, trade activities execution within the assigned territory and delivery of KPIs while leading the concessionaire sales force.


  • Develop plans and strategies for Volume delivery and sustainable growth in the area;

  • Daily/weekly monitoring of business performance;

  • Increase numeric and weighted distribution of Unilever Brands and SKUs

  • Achieve Intelligent Quantum and Field Capability Score KPI’s on monthly basis

  • Stock management and ensure secondary CCFOT as per given targets

  • Ensure quality of sales and distribution

  • Ensure implementation of all new Initiatives and category specific plans

  • Increase direct coverage versus relevant universe

  • Achievement of perfect store and all visibility initiatives KPIs

  • Ensure customer’s required finances and Profitability (ROI)

  • Training and development of Territory Managers

  • Effective asset and SKU (resource) allocation

  • Optimize utilization of IT tools

  • Implementation of Joint business plan and regular reviews to ensure compliance

  • Feedback and suggestion on competitor activities

  • Ensure best practices of warehousing and FIFO at both concessionaire and trade

  • Follow and ensure audit guidelines by Unilever

  • Ensure weekly sharing of Unilever Safety discussion points and recommended behaviors through TMs

  • Ensures that customer operations and processes are safe and are guided by Unilever safety policies and principles

  • Monitor optimum utilization of Assets (Trikes and Cabinets), assets tracking through Assets scanning tool and proper care of Assets with the support of Cold Chain Team


  • Bachelor’s Degree

  • 3-4 years of relevant sales experience in FMCG/Snacking industry is preferred

  • Skills:

    • Should be able to negotiate with customers and lead teams

    • Exhibit all Standards of Leadership (purpose & service, personal mastery, business acumen, talent catalyst, agility, consumer love and passion for high performance)

    • High on objective rigor where efforts are focused towards a business target pegged to key priorities and market realities

    • Extremely up to date with technology globally and leverage it in their area

    • Thinks transformatively & influence people around to accept difficult changes

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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