Senior Manager - Product Marketing

Techvista Systems
Full time Full day
Lahore
We’re looking for a senior Product Marketer for our supply chain connectivity, visibility and planning platform. This role is ideal for someone who is passionate about driving growth and engagement in the software product marketing space, with a particular focus on the supply chain industry.



Responsibilities



Develop and refine platform’s brand value proposition, aligning it with the needs of our target audience



Create compelling brand messaging and a consistent visual identity that resonates with our position as a supply chain connectivity, planning, and visibility platform.



Produce insightful and high-quality content like blogs, whitepapers, case studies, and webinars that address challenges in the supply chain industry



Build and maintain strong relationships with industry analysts and research firms, ensuring they are kept informed about platform’s developments and achievements



Engage in industry analyst conferences and briefings to keep the platform at the forefront of industry discussions.



Plan and execute a field marketing strategy focused on direct engagement with target customers in the targeted industries, including hosting webinars, workshops, and industry-specific events.



Expand platform’s reach through strategic alliances with third-party platforms



Monitor and enhance affiliate channel performance to maximize their impact on lead generation and conversion rates in the supply chain sector.



Ensure engaging social media outreach and focus on producing compelling content for all digital channels



Keep the content on the website up to date and ensure the functionality of the website along with the technical team



Work with the relevant team members to run targeted paid campaigns across digital channels



Requirements



At least 10 years of experience in software product marketing, preferably in the supply chain or related industries.



Proven skills in developing branding and content strategies for supply chain or similar technical products.



Strong experience in building and maintaining relationships with industry analysts in the supply chain sector.



Demonstrated success in field marketing and managing affiliate channels



Excellent communication, presentation, and organizational skills.



Excellent in reporting and analytics



Ability to work effectively in a team environment and drive results in the fast-paced environment

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