Brand Manager

Upfield
Full time Full day
Karachi

Brand Manager


Location: Karachi, Pakistan


Hybrid





About the position


Drive and own the comprehensive performance, profitability, and strategic direction of the assigned brand(s). Transform innovative ideas into actionable marketing strategies, ensuring a seamless blend of traditional and digital media plans. Collaborate across functions to execute projects seamlessly, elevate brand awareness, and achieve sustainable business growth. Lead in-market execution and activation, fostering a "test and learn" approach to drive impactful decisions and continuous improvement.





So, what does it take to be successful in this role?







  • Strategic Leadership: Demonstrate a visionary approach in owning and driving the brand's performance, possessing the ability to align brand strategies with overall business objectives and deliver transformative results.




  • Marketing Acumen: Exhibit a deep understanding of the marketing mix, with a keen eye for translating innovative ideas into actionable plans. Continuously evaluate and activate the appropriate elements to enhance brand equity, strategy, performance, and profitability.




  • Consumer-Centric Approach: Develop and execute game-changing brand strategies that resonate with consumers, fostering loyalty and commitment. Strive for a comprehensive understanding of consumer behavior to shape impactful campaigns and achieve business goals.




  • Collaborative Agility: Work seamlessly across functions, fostering effective collaboration to ensure the successful delivery of projects. Collaborate closely with Sales, viewing the two functions as a unified team to enhance market impact.




  • Innovation and Adaptability: Drive brand innovation and renovation by managing a roadmap and developing business cases. Demonstrate the ability to navigate a dynamic market environment, utilizing a 'test and learn' approach to inform decisions, and adjusting strategies based on insights for optimal performance and growth.








What's next


If this position sounds interesting, please hit the apply button now! The deadline to apply is the 31st December 2024 . The first interview will take place on the 1st February , the 2nd Interview will be on the 2nd & 5th February and the final interview will be 3 days after.





We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.





Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.





No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.





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