Senior Brand Manager-Milkpak Cream

Nestle Operational Services Worldwide SA
Full time Full day

Position Snapshot
Location: Head Office, Lahore
Company: Nestlé
Job Type: Full Time
Qualification: MBA/ Bachelor’s Degree

Position Summary
Responsible to ensure that the brand remains recognizable, up to date and exciting to customers. Should have the passion and resilience to delight target consumers and build a strong brand by generating strong topline and bottom-line results. Continuously seek to improve methods and promote aligned ways of working to drive brand innovation and performance. Responsible for translating brand elements into plans and go-to-market strategies.

A day in the life of Senior Brand Manager Dairy Culinary

  • Driving business targets both topline and bottomline. Lead creative development to motivate the target audience to “take action”.

  • Execution of brand activities wearing a business manager's hat by coordinating closely with the factor supply chain team and category development managers to enable availability while ensuring a dynamic consumer demand.

  • Understanding the in-store environment by contributing to the category strategy, influencing desired relative price by providing recommendation to pricing and promotional strategy. Proposing SKUs for key channels and key customers.

  • Working in partnership with communication agencies by ensuring all brand communication contributes to enhancing the company image of trusted NHW leader.

  • Responsible for planning and leading weekly sales driven activity calendar and ensuring loop closure. Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Acting as a brand custodian and leading from the front during internal/external meetings.

  • Acting as an Innovation & Renovation Lead ensuring sustainability agendas are driven and achieved.

  • Supervising advertising, product design and other forms of marketing to maintain consistency in branding.

What Will Make You Successful?

  • Atleast 5 to 6 years of cross-functional experience of the value chain and project management gained through participation in brand management and innovation projects. Experience in identifying target audiences and devising effective campaigns.

  • Has ability to think strategically and come up with campaigns with the expertise in managing market spends.

  • Proven working experience as Brand Manager or Assistant Brand Manager with the ability to develop brand and marketing strategies and communicate recommendations to stakeholders.

  • Excellent knowledge of the food category.

  • Good understanding of influencer marketing and culinary industry along with cooking experts/mothers as a brand audience.

  • Has successfully shown leadership skills within a cross-functional team.

  • Has demonstrated courage and ability to solve problems and question the status quo.

  • Excellent understanding of the full marketing mix.

  • Strong analytical skills partnered with a creative mind.

  • Data-driven thinking and an affinity for numbers.

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