Social Media Branding Executive

iENGINEERING
Full time Full day
Islamabad

Job Information




    Industry



    IT Services



    City



    Islamabad



    State/Province



    Punjab



    Country



    Pakistan



    Zip/Postal Code



    44000





Job Description



What we’re looking for:



As a Social Media Branding Executive, you will be responsible for developing and executing strategies to enhance our brand image and engagement on social media. The ideal candidate will have 2-3 years of experience in social media management, a strong understanding of key performance indicators (KPIs) for social media branding, and the ability to create compelling content independently.




Requirements


What you’ll be doing:





  • Develop and implement social media branding strategies to increase brand awareness, engagement, and loyalty.

  • Create and curate high-quality, engaging content for social media platforms, including but not limited to, Facebook, Instagram, Twitter, LinkedIn, and TikTok.

  • Manage the company's social media handles, planning effective campaigns for different social media platforms and ensuring effective engagement.

  • Monitor social media channels for trends, opportunities, and customer feedback, and adapt strategies accordingly.

  • Analyze and report on key performance indicators (KPIs) such as reach, engagement, conversion rates, and sentiment to measure the effectiveness of branding efforts.

  • Collaborate with cross-functional teams to align social media branding efforts with overall marketing objectives and campaigns.

  • Stay informed about industry trends, best practices, and emerging technologies in social media branding and incorporate them into strategies.

  • Should be able to run paid campaigns on different platforms if required.

  • Should be aware of the Paid content KPIs.

  • Develop marketing and branding content for the company's products and services.



What you’ll bring along:





  • Bachelor's degree in Marketing, Communications, or related field.

  • 3+ years of experience in social media management or branding.

  • Proven track record of developing and executing successful social media branding campaigns.

  • Strong understanding of social media platforms, algorithms, and best practices.

  • Proficiency in content creation tools and software, including graphic design and video editing.

  • Excellent written and verbal communication skills.

  • Ability to work independently and collaboratively in a fast-paced environment.

  • Creative thinker with a keen eye for detail and design.




Benefits


What we offer:





  • A dynamic and collaborative work environment.

  • Opportunities to work on best-in-class technology solutions.

  • Competitive salary and benefits package.

  • Centrally located office in Blue Area, Islamabad.

  • A competitive compensation package.

  • 20 days of annual/sick leaves plus gazetted holidays.

  • An empowering culture with high degree of freedom.





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