Paid Search Executive

Overview

Our partners in the UK are looking to strengthen their performance marketing agency with a Paid Search Executive who’s full of drive and determination.

The ideal candidate will develop, implement, track and manage paid search campaigns for a portfolio of clients within an agency environment. This opportunity provides excellent experience to a wide range of clients in the eCommerce space.

Key attributes

This role involves managing significant advertising budgets, optimising campaigns, and employing creative strategies to maximise e-commerce and sales performance.

How You’ll Contribute

• Launch, manage, and optimise search campaigns with a monthly budget of over £30,000.
• Manage and optimise comprehensive paid search campaigns across search, display, programmatic, shopping, and video platforms to drive targeted traffic and maximise ROI.
• Focus on high-converting strategies and continuous improvement of ROI.
• Research keywords and manage bids (add PPC keywords and negative keywords). Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign is within weekly and monthly ad spend budgets, maintain Quality Score, impression share and other important metrics.
• Devise and implement effective A/B tests to optimise conversion rates.
• Write engaging and concise copy, and modify CTAs to boost click-through rates + conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports for managers, analysing trends, goals, opportunities, and other key performance indicators.
• Use Google Ads reporting tools and Google Analytics 4 to monitor campaign performance, adjusting strategies based on data-driven insights.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels. (Basic support is available for Google Tag Manager setups)
• Manage and optimise product feeds in the Google Merchant Center. Utilise Performance Max campaigns to ensure broad and effective product visibility.
  
  

Qualifications

• Bachelor's degree or equivalent.
• 3+ years of work experience, preferably as a PPC executive/associate or Media Buyer
• Candidate must possess excellent quantitative analytical skills - be able to understand raw data and draw insightful conclusions.
• Command over Google Ads (Search 360, DV360, Youtube, Shopping, etc), Google Ads Manager, Data Studio, Google Tag Manager, Performance Max, and Bing Ads is a must.
• Have a good understanding of Universal Analytics and Google Analytics 4 is also necessary. Must be able to create reports and conversion events on GA4.
• Have experience working with Google Suite, Slack, Monday.com, Trello etc. or similar communication and project management tools.
• Bonus: While not a primary focus, experience in lead generation ads is a bonus.
  
  

Ideal Candidate

• Proven experience managing large-scale PPC campaigns in an agency setting.
• Strong analytical skills with a knack for data-driven decision-making.
• Excellent communication and copywriting skills.
• Up-to-date with the latest trends and best practices in search engine marketing and PPC.
  
  

Working Hours

Monday to Thursday - 9:00 AM to 6:00 PM BST

Friday - 9:00 AM to 2:00 PM BST

Base Salary: 190k - 240k (negotiable)

Benefits: Medical Health Insurance, Mental Health Care Coverage, Grocery Stipend, Professional Development Fund