ASO Expert

Game District

Date: 2 weeks ago

City: Lahore

Contract type: Full time

Overview

We are looking for a Mid to Senior ASO Specialist with strong experience in mobile gaming to drive organic growth and improve app visibility across the Google Play Store and Apple App Store. The role focuses on optimizing store performance through keyword strategy, creative optimization, experimentation, and data-driven decision-making to maximize installs and conversion rates.

Requirements / Skills & Tools

3–6+ years of experience in ASO or mobile growth marketing (gaming experience preferred)
Strong understanding of App Store Optimization (ASO) principles and store ranking algorithms
Hands-on experience with ASO tools such as:

App Annie (data.ai)
Sensor Tower
Mobile Action
ASOdesk

Expertise in keyword research, metadata optimization, and localization
Strong knowledge of app store creative optimization (icons, screenshots, preview videos)
Experience with A/B testing and conversion rate optimization (CRO)
Strong analytical skills using:

Google Analytics
Firebase

Understanding of mobile gaming KPIs such as installs, CPI, retention, LTV, and conversion rate
Strong knowledge of mobile gaming market trends and competitor analysis
Experience working on organic growth strategies for mobile apps/games

Responsibilities

Optimize and manage mobile game listings on Google Play Store and Apple App Store to improve visibility and organic installs
Drive organic growth through continuous improvement of ASO strategy
Conduct keyword research and optimize metadata (titles, descriptions, tags) for better rankings
Improve conversion rates through high-quality store creatives and structured A/B testing
Design, execute, and analyze experiments for app store performance optimization
Monitor key performance metrics including installs, conversion rate, retention, and LTV
Analyze performance data and provide actionable insights to improve ASO and growth strategy
Conduct competitor analysis and track trends in the mobile gaming industry
Collaborate with UA, design, and product teams to align ASO with game launches and live operations
Continuously test, iterate, and scale strategies to improve store performance and organic growth

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