ASO Expert

Game District

Date: 2 weeks ago

City: Lahore

Contract type: Full time

Overview

Game District is looking for App Store Optimization (ASO) Expert to drive organic growth and maximize the visibility of our mobile games across the Google Play Store and Apple App Store. The ideal candidate will have strong expertise in ASO, store conversion optimization, keyword strategy, creative optimization, and market analysis to improve app discoverability, conversion rates, and organic installs.

Responsibilities

Develop and execute ASO strategies to improve app visibility, keyword rankings, and organic growth across the Google Play Store and Apple App Store
Optimize app metadata, including titles, descriptions, keywords, and localization to maximize discoverability
Improve store conversion rates through creative optimization of icons, screenshots, feature graphics, and preview videos
Plan, execute, and analyze A/B tests to continuously optimize store performance
Conduct keyword research, competitor analysis, and market research to identify growth opportunities and emerging trends
Generate creative ideas for new game store listings based on industry trends and user behavior
Collaborate closely with designers to create polished, high-converting store assets
Monitor and analyze ASO performance metrics and provide actionable insights to improve rankings, installs, and conversion rates
Work closely with User Acquisition, Product, and Creative teams to align ASO strategies with game launches and live operations
Stay up to date with App Store and Google Play algorithm changes, ASO best practices, and mobile gaming trends

Requirements

2–5 years of experience in App Store Optimization (ASO), preferably within the mobile gaming industry
Strong understanding of Google Play Store and Apple App Store ranking algorithms and ASO best practices
Proven experience in keyword research, metadata optimization, and store listing optimization
Experience improving store conversion rates (CVR) through creative optimization and A/B testing
Hands-on experience with ASO tools such as Sensor Tower, data.ai (App Annie), MobileAction, ASOdesk, or similar platforms
Strong analytical skills with experience using Firebase and Google Analytics
Good understanding of mobile gaming KPIs, including Installs, Conversion Rate (CVR), CPI, Retention, and LTV
Strong knowledge of mobile gaming market trends and competitor analysis
Excellent analytical, communication, and cross-functional collaboration skills

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