ASSISTANT MANAGER MARKETING RESEARCH & ANALYSIS
Zong Business Solutions
Date: 9 hours ago
City: Multan
Contract type: Full time
Job Purpose
- To assist in the process of analysis and research on consumer segments. Will also assist in the overall marketing operations of the region.
- Support the development and execution of regional growth strategies to drive revenue and subscriber expansion.
- Design and maintain dynamic dashboards to track key KPIs (Revenue, ARPU, Subscriber Base, Offer Performance), with proactive identification of trends and deviations.
- Analyze portfolio performance, identify gaps, and recommend data-driven initiatives to enhance product offerings and market competitiveness.
- Analyze consumer behavior, usage patterns, and segmentation to uncover insights that drive targeted marketing and product strategies.
- Manage and optimize the customer lifecycle (acquisition, onboarding, engagement, retention, and churn management) through data-driven interventions and CVM initiatives.
- Generate innovative ideas and initiatives for revenue maximization and customer engagement.
- Conduct ad-hoc and deep-dive analyses to derive actionable insights for business decision-making.
- Monitor network performance and availability across technologies, ensuring optimal service quality and identifying future capacity requirements.
- Plan network coverage expansion based on coverage gaps, addressable population, and target market potential.
- Track site-level revenue and profitability, and propose targeted actions to enhance performance.
- Collaborate closely with Sales teams to address day-to-day operational needs and resolve product-related issues.
- Analyze commercial and technical KPIs to identify growth bottlenecks and recommend corrective measures.
- Monitor newly rolled-out sites to ensure optimal performance, timely issue identification, and revenue ramp-up.
- Ensure strong channel presence through periodic analysis of sales coverage, visibility, and effectiveness of trade marketing initiatives.
- Lead and monitor trade visibility drives to strengthen brand presence in key markets.
- Monthly channel-relevant tagging and updates as per relevant changes (new sites, new franchises, grids, etc.)
- Build strong cross-functional relationships to ensure seamless coordination and operational excellence.
- Must have a Bachelor's degree. A degree in Marketing or Business Analytics is preferred.
- Preferably, 3 to 4 years of experience. Relevant experience is preferred.
- Strong Analytical skills
- Teamwork
- Strong Communication skills
- Ability to convert raw data into a presentation
- Staying on top of numbers
- Ability to handle multiple tasks
- Ability to build reports at tactical & strategic levels
- Knowledge of ATL, BTL, digital, and social media.
- Knowledge of Product Life Cycle & associated concepts, and creative concept execution.
- Knowledge of Business Intelligence & effective utilization of information in a meaningful, yieldable manner.
- Project Management skills, SQL, BI Platforms, Reporting & Analysis
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