Brand Manager – Clothing Brand

Navigator HR Consulting Solutions

Date: 2 weeks ago

City: Lahore

Contract type: Full time

Salary: PKR 100K – 200K per month, depending on experience

Experience: 2–4 years in Brand Management, Fashion, Retail, or a related field

Qualification: Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Key Responsibilities

Develop and execute the overall brand strategy, positioning, and direction in line with the company's vision, target audience, and commercial objectives.
Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across all platforms and customer touchpoints.
Develop strategies that translate brand awareness and engagement into sales, customer acquisition, and revenue growth.
Plan and manage product launches, seasonal collections, promotional campaigns, sales campaigns, and marketing initiatives.
Work closely with the sales and management teams to identify sales opportunities, customer trends, high-performing products, and areas for revenue growth.
Develop marketing campaigns and promotional strategies aimed at driving store visits, online traffic, conversions, and product sales.
Monitor product and campaign performance and recommend strategies for improving sales of slow-moving products and maximizing high-performing collections.
Analyze sales data, customer behavior, campaign performance, and market trends to make informed brand and commercial decisions.
Conduct competitor and market research to identify market gaps, pricing trends, customer preferences, and opportunities for growth.
Plan and oversee fashion campaigns, photoshoots, product launches, social media campaigns, and promotional activities with a strong focus on commercial results.
Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
Work closely with the Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams to ensure coordinated brand and sales strategies.
Manage and evaluate influencer collaborations, PR activities, brand partnerships, and promotional campaigns based on their impact on brand growth and sales.
Develop strategies for customer acquisition, retention, repeat purchases, and customer loyalty.
Identify opportunities for new campaigns, collaborations, collections, promotions, and sales channels that can contribute to business growth.
Maintain consistent brand presentation across social media, website, e-commerce, retail stores, packaging, advertising, and other customer touchpoints.
Work with management to establish and track brand and sales KPIs, including reach, engagement, customer acquisition, conversion, revenue, and campaign ROI.
Prepare regular reports and updates for management covering brand performance, campaign results, sales trends, market activity, and growth opportunities.
Ensure that all brand activities are aligned with the company's overall business, marketing, and revenue objectives.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Assistant Manager Accounts

Hightech Solutions, Lahore

1 day ago

Job Summary: We are seeking an experienced Assistant Manager Accounts to join our team on a full-time basis. The ideal candidate will have strong accounting skills, attention to detail, and the ability to manage financial reports, budgets, and other accounting tasks.Key Responsibilities:- Assist the Accounts Manager in preparing financial statements and reports.- Oversee the day-to-day accounting operations, including accounts payable,...

Junior Recruiter (Night Shift)

WADIC, Lahore

2 days ago

Please Note: This is an on-site job position. This is a Junior-Medium level position.At Wadic, we’re looking for a Recruiter with full-cycle recruiting experience, from talent sourcing and attracting candidates to interviewing and hiring great employees. Previous experience in the information technology (IT) sector is a plus. We’re seeking someone who’s willing to learn and remain up to date on...

Client Communication Executive - ARC9 Studio

Taraki, Lahore

1 week ago

Our client ARC9 Studio is hiring a Client Communication Executive in Lahore.Client Communication ExecutiveKlic Studio | Marketing & Creative Agency Location: Bankers Town, Block B, Lahore (On-site) | Type: Full-Time | Salary: PKR 60,000 – 80,000/monthAbout the RoleKlic Studio is looking for a Client Communication Executive to manage client communication, onboard new clients, and maintain client documentation — while working...