Channel Manager - Out Of Home

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What Truly Sets Us Apart Is How We Work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Job Title: Channel Manager – Out of Home

Scope: Local

Location: Karachi Head Office

Terms: Full-time

The role

The Channel Manager is responsible for ensuring development in the Out of Home channel by identifying and converting market opportunities into sales. Lead market development activities and planning & execution of channel development activities. Develop and execute strategy and business plan with the customers and responsible for the achievement of Sales (NIV and Turnover), Market Share and the Profit and Lost (P&L) of their accounts as well as for the implementation and the optimization of the strategies within the customer.

What You'll Be Responsible For

• Manage and grow a portfolio of key accounts across Catering, HoReCa, and Ice Cream Parlours, serving as the primary commercial point of contact.
• Design, negotiate, and execute highly profitable commercial agreements, annual contracts, margin structures, and volume commitments.
• Oversee the channel’s financial health, managing discounting budgets, trade spends, and pricing strategies to achieve top-line and bottom-line targets.
• Map the food services ecosystem to identify, pitch, and onboard high-value accounts and premium accounts.
• Formulate and execute robust Go-To-Market (GTM) strategies tailored specifically to the unique operational needs of chefs, caterers, and parlour owners.
• Collaborate with marketing and R&D to design the ideal product portfolio mix (e.g., bulk packs for catering, artisanal/premium lines for high-end HoReCa, topping/mix-in solutions).
• Partner with culinary/culinary-art teams to introduce innovative ice cream applications, dessert menu integrations, and customized flavor solutions for premium clients.
• Work closely with supply chain teams to design and monitor the logistics and equipment placement strategy (e.g., branded freezers, display cabinets) ensuring product integrity at the point of consumption.
• Design and deliver capability development programs for the extended sales and distribution teams, focusing on B2B consultative selling techniques.
• Establish Key Performance Indicators (KPIs) for the extended team to track account acquisition rates, order frequency, and execution compliance.
• Actively track competitor pricing, product launches, and contractual structures within the B2B food services space.
  
  

We're Looking For Someone Who

• Has a Bachelor’s degree, 3-4 years of relevant sales experience in FMCG/Snacking is preferred
• Is able to negotiate with customers, manage multiple stakeholders and lead teams
• Is high on objective rigor where efforts are focused towards a business target pegged to key priorities and market realities
• Is up to date with technology advancements globally and leverages it in their area
• Thinks big & can influence stakeholders to accept difficult changes
• Has excellent communication skills and team working ability at all levels
• Effective interpersonal skills and organisational awareness
  
  

What You'll Get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Specific benefits vary by location
  
  

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.
  
  

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.
  
  

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.