Content Creator (Personal Brand)

Cogent Labs is looking for a Content Creator (Personal Brand) for its Lahore office.

Job Type: On-site

Role

The Content Creator (Personal Brand) owns the founder-led personal brand strategy across social media platforms, primarily Instagram and LinkedIn, for a B2B, US-facing audience. This role combines content ideation, trend and platform research, ghostwriting, strategic writing, and hands-on production, from turning the founder's raw thinking into polished carousels, captions, and long-form content, to capturing footage with a phone/camera and creating polished deliverables using AI tools.You will work directly with the CEO to develop their personal brand, create content that demonstrates thought leadership in AI transformation, and grow audience engagement, among US business decision-makers and beyond,through consistent, high-quality output across written, visual, and video formats. Success means consistently delivering content (written, visual, and video) that resonates with the target audience, grows engagement, and positions the CEO as a leading voice in the AI transformation space.

Requirements (For An Ideal Candidate)

• Content Creation / Personal Branding Experience: Minimum 1 year of hands-on experience creating personal branding or thought leadership content for a founder/executive, with a portfolio you can solely claim, spanning video, images, carousels, and written content (Instagram captions/carousels, LinkedIn posts, long-form writing). Experience across varied industries (tech, AI, cybersecurity, finance, or similar) is a strong plus. Evidence of understanding what makes content perform on social platforms.
• Production Skills: Proficient with smartphone and camera for content capture. Can shoot high-quality photos and video using available equipment. Understands composition, lighting, and framing. Comfortable directing people on camera. Can capture authentic, compelling footage that tells a story. Organized with digital asset management.
• Storytelling & Voice-Matching: Strong hooks, narrative structure, and pacing across written, visual, and video formats. Can adopt and maintain someone else's authentic voice, sounds like the CEO, not generic corporate speak, not obvious AI output. High taste level,knows what looks good, sounds authentic, and feels engaging.
• Social Media & Platform Expertise: Deep understanding of Instagram and LinkedIn specifically,personal branding mechanics, algorithm behavior, and what performs with B2B, US-based audiences through captions, carousels, static posts, and video. Working knowledge of Twitter and TikTok is a plus. Stays current with platform trends, features, and algorithm changes.
• Research & Curation Skills: Exceptional at researching content ideas, industry developments, and topics relevant to AI transformation and US SMBs. Can synthesize technical or niche subject matter into clear, compelling, accessible content concepts. Stay ahead of trends rather than following them.
• AI Tool Proficiency: Comfortable using AI tools, ChatGPT, Claude, Midjourney, and similar, for ideation, drafting, research, and visual creation. Excited about AI as a creative amplifier, not a replacement. Can prompt AI effectively and knows when human touch is essential. Broadly aware of the AI content landscape, including AI-generated video and visual tools, well enough to advise on strategy.
• Design Skills: Proficient with Canva for building carousel slides, social graphics, and visual content around written content. Strong eye for layout, readability, color, typography, and composition. Can work from brand guidelines while staying creative.
• Strategic Thinking: Thinks beyond individual posts to overall content strategy. Understands how content supports business goals. Can identify content themes and campaigns that drive results. Analyzes performance data and adapts strategy accordingly.
• US Market Fluency: Strong grasp of US business tone and what builds trust with US SMB decision-makers.
• Self-Direction & Ownership: Initiates content ideas without waiting for direction. Manages own time and workflow to hit weekly output targets. Comfortable with autonomy and accountability.
• Brand Voice & Authenticity: Can capture and maintain authentic founder voice in content. Balances professionalism with personality.
• Technical Aptitude / Workflow Tools: Comfortable with content and account-management tools, Notion, Buffer, HubSpot, Google Docs, Canva, Grammarly, social scheduling tools, mobile editing apps, cloud storage. Learns new tools quickly.
• Client/Stakeholder Management: Track record of delivering polished, on-brand content under deadline while working closely with founders or senior leadership.
• Growth Mindset: Driven by metrics and continuous improvement. Iterates based on performance data. Excited by the challenge of growing engagement 10% monthly.
• Note: This is a writing-first role with production responsibilities, in-depth video editing/Reels production is not required, but comfort capturing raw footage for handoff to the video editor is expected.
  
  

Responsibilities

• Content Ideation & Strategy: Generate compelling content ideas, written and visual, aligned with business goals and a US B2B audience. Propose content pillars, themes, series, and campaigns around AI transformation, business automation, and SME tech adoption.
• Trend & Platform Monitoring: Track what's performing on Instagram (primary channel) and LinkedIn (secondary), captions, carousels, formats, and algorithm shifts. Identify trending formats and adapt them for the brand.
• Research & Development: Research statistics, case studies, industry reports, and US B2B audience pain points. Synthesize into clear, compelling written and visual content concepts.
• Ghostwriting & Voice Development: Turn raw founder input, calls, voice notes, half-formed thoughts, into polished, publish-ready content. Codify the founder's voice into a repeatable writing system.
• Format Selection: Choose the right format per idea, Instagram carousel, static post, caption, LinkedIn post, long-form article, Reel, video, or story. Match content type to message and platform behavior.
• Content Production & Capture: Use phone and camera to capture high-quality photos and video footage. Shoot the CEO on camera, interviews, talking heads, B-roll, behind-the-scenes. Direct the CEO during shoots. Ensure good lighting, framing, and audio quality. Organize raw content files and prepare packages for the video editor.
• AI-Assisted Content Creation: Use AI tools to accelerate 80% of content output, copy, captions, headlines, scripts, and visual assets. Polish AI outputs so they read and look genuinely human and on-brand. Stay informed on AI content trends, including video, to inform strategy.
• Visual Assembly & Design: Build carousel slides, static graphics, and on-brand templates in Canva. Edit and enhance photos for social media. Keep design clean, professional, and on-brand.
• Ad Creative Development: Develop ad creative concepts and variations for paid campaigns, images, copy, formats. Work with Growth Marketing to understand performance and iterate.
• Content Calendar Management: Maintain a calendar ensuring 5+ pieces of content per week across Instagram (primary) and LinkedIn (secondary), balancing formats and themes.
• Platform Optimization: Optimize for Instagram's structure, captions, hashtags, and algorithm changes as the priority channel; adapt content for LinkedIn and other platforms as secondary.
• Engagement Growth: Drive 10% month-over-month growth in engagement. Experiment with hooks, formats, and approaches. Engage with audience comments and leverage trending topics.
• Content Quality Control: Fact-check, proofread, and ensure brand-voice and visual consistency before publishing.
• Collaboration with Video Editor: Package raw footage with clear direction for the video editor. Review edited videos and provide feedback.
  
  

Results (What Success Looks Like)

• Consistent output %u2014 5+ pieces of content published per week, primarily Instagram, across written, visual, and video formats.
• Engagement growth %u2014 10% MoM growth with a US B2B audience on Instagram, with LinkedIn and other channels growing in parallel.
• High-quality writing and production %u2014 polished, credible, on-voice content that never reads or looks generic or AI-obvious.
• Content resonance %u2014 real engagement, shares, and saves, not vanity metrics.
• Founder brand strength %u2014 CEO recognized as a thought leader among US SMB decision-makers and in the AI transformation space.
• AI-amplified productivity %u2014 3-4x the output of a traditional creator/writer without quality loss.
• Strategic, trend-aware choices %u2014 content decisions reflect live awareness of what's working on Instagram and LinkedIn, and serve a clear purpose.
• Smooth production workflow %u2014 content capture and handoff to the video editor is efficient, with no bottlenecks.
• Growing influence %u2014 follower count and reach growing among the right audience: potential US clients and industry peers.