Demand Planner - Ice Cream

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What Truly Sets Us Apart Is How We Work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Job Title: Demand Planner – Ice Cream

Grade: WL1

Location: Karachi Head Office

The Role

In this role you will support in leading and driving initiatives for Pakistan IC inventory performance, business waste and agility through KPI tracking; process improvement, highlighting areas of focus and propose solutions for areas of improvement by drawing on best practice, and ensuring the planning excellence.

What You'll Be Responsible For

• Responsible for forecasting the SKU wise demand.
• Analyzing data pertaining to market trends, fluctuations, sales trends to forecast each SKU’s demand.
• Tracking the primary sales, secondary sales, end stocks to help forecast for primary sales.
• Analyzing of data points of sales, market conditions etc. to extract and extrapolate clean baseline sales for SKU.
• Tracking inputs from brands (BMI, activations, advertisements) and Sales (trade activities, trade plans) to forecast primary sales volume.
• Responsible for forecasting weekly, monthly, quarterly, and yearly primary sales volume in the Demand Plan (excel based).
• Planning and tracking calendar for trade activities and consumer promotions.
• Revising and forecasting volumes for baselines sales, trade activations, and consumer promotion volumes monthly as per changes in the run rates.
• Forecasting for changes in SKU prices, grammages, and other business and financial decisions.
• Forecasting for and building volumes for new innovations.
• Monthly circulation of Demand Plan to all relevant stakeholders – Supply Chain, Trade, Finance, and Marketing.
• Calculating and tracking Forecast Accuracy and Forecast Biases of all SKUs, portfolios, and category.
• Sharing and maintaining FA-FB tracker week on week, and identifying losses in the forecast accuracy and biases.
• SOP Cycle: 
• Responsible for conducting monthly ARM meetings for initial SKU-wise forecasting.
• Liaising and coordinating closely with the CCBT for conducting meetings (Trade, Marketing, Finance, Supply Chain) and giving inputs for forecasting.
• Responsible for conducting monthly DRM and Sign-Off meetings.
• Compiling the cycle changes proposed and presenting to leadership.
• Responsible for tracking and ensuring any changes incorporation in the Demand Plan.
• Responsible for ensuring sign-off from the LT on the primary volumes on Demand Plan, and finalizing demand plan for the coming month.
• Circulating the demand plan after alignment and confirmation of the LT.
  
  

We’re Looking For Someone Who

• Has 3-5 years of experience in Demand Planning and forecasting in the FMCG industry
• Possesses a strong understanding of S&OP processes and can build strong cross-functional relationships
• Is able to influence effectively across various teams and stakeholders
  
  

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.
  
  

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.