Digital Marketing Analyst (Reporting & Analysis)
ibex. Pakistan
Date: 7 hours ago
City: Lahore
Contract type: Full time
Qualifications
Manage Reporting & Analysis (Sierra, Salesforce & Other Reporting)
Manage Reporting & Analysis (Sierra, Salesforce & Other Reporting)
- Minimum Bachelors in Computer Science or Business Administration. (Required)
- Masters in Computer Science or Business (Preferred)
- 1-2 yrs with reputable firm (Required)
- 1 year experience / technical know-how of digital media platforms (Preferred)
- Strong Reporting & Analysis Skills
- Expertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics
- Manage and analyize Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion Performance
- Develop and maintain Sierra reporting dashboards and insights to track trends, identify performance gaps and support ongoing bot optimization and business decisions
- Maintain & Update Salesforce data to ensure high data accuracy
- Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics
- Monitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.
- Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performance
- Perform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepancies
- Analyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.
- Present complex data insights through clear visual reports and summaries for management decision-making
- Maintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflows
- Profiecincy in Microsoft Excel, SQL, Excel and other BI tools
- Marketing Data Extraction & Analysis Paid & Organic
- Cross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards
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