Digital Marketing Analyst (Reporting & Analysis)

ibex. Pakistan


Date: 2 weeks ago
City: Lahore
Contract type: Full time
Qualifications

Manage Reporting & Analysis (Sierra, Salesforce & Other Reporting)

  • Minimum Bachelors in Computer Science or Business Administration. (Required)
  • Masters in Computer Science or Business (Preferred)
  • 1-2 yrs with reputable firm (Required)
  • 1 year experience / technical know-how of digital media platforms (Preferred)
  • Strong Reporting & Analysis Skills
  • Expertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Responsibilities

  • Manage and analyize Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion Performance
  • Develop and maintain Sierra reporting dashboards and insights to track trends, identify performance gaps and support ongoing bot optimization and business decisions
  • Maintain & Update Salesforce data to ensure high data accuracy
  • Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics
  • Monitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.
  • Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performance
  • Perform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepancies
  • Analyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.
  • Present complex data insights through clear visual reports and summaries for management decision-making
  • Maintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflows
  • Profiecincy in Microsoft Excel, SQL, Excel and other BI tools
  • Marketing Data Extraction & Analysis Paid & Organic
  • Cross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards

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