Digital Marketing Executive (Android Apps)

Funsol Technologies is seeking a dynamic Digital Marketing Executive with 1.5 to 3 years of experience to drive user acquisition and enhance the performance of our Android applications. The ideal candidate will leverage their expertise in Google Ads App Campaigns, App Store Optimization, and mobile analytics to optimize marketing strategies and maximize ROI. Join our innovative team to contribute to the growth of our digital presence and engage users effectively.

Responsibilities:

• Develop and execute user acquisition campaigns for Android applications using Google Ads, focusing on key performance indicators such as CPI, CPA, and ROAS.
• Conduct thorough competitor research and A/B testing to refine marketing strategies and improve campaign performance.
• Monitor and analyze marketing performance metrics using tools like Firebase Analytics and AppsFlyer/Adjust, providing actionable insights to optimize campaigns.
• Manage budget allocation for digital marketing initiatives, ensuring efficient use of resources to achieve targeted outcomes.
• Collaborate closely with product and development teams to align marketing efforts with app features and user experience enhancements.
• Implement App Store Optimization (ASO) strategies to improve app visibility and drimve organic downloads in the Google Play Store.
• Utilize cohort and funnel analysis to understand user behavior and optimize subscription and in-app purchase strategies.
• Stay updated on mobile marketing trends and Android privacy regulations to ensure compliance and effective marketing practices.