Digital Marketing Executive (PPC – Google & Amazon Ads) - PK

About Mous

We are Mous. (Pronounced mouse, not moose.) People deserve tech and lifestyle products that are fit for purpose, perform as promised, and empower them to be their best. That’s why we’re building the go-to brand for products that genuinely deliver.

For over 10 years, we’ve pushed product performance to its limits, designing from first principles, validating through real-world testing, and investing millions in R&D. In parallel, we’ve built world-class in-house marketing capabilities, creating highly engaging, performance-led content that proves what our products can do and resonates with a passionate, fast-growing community around the brand.

From throwing phones off dams to launching category-defining products, our ambition is simple: raise the standard of the industry and build one of the most effective consumer brands in the world.

About the Role

As a Digital Marketing Executive, you will play a key role in executing and optimising our paid acquisition strategy, with a primary focus on Google Ads and Amazon Ads.

This role sits at the intersection of commercial performance and marketing execution, where your work will directly influence revenue, efficiency, and growth. You will take ownership of campaign execution, performance monitoring, and optimisation, ensuring we continuously improve our PPC performance.

Working within a fast-moving Growth function, you will contribute to how we scale our paid channels, test new opportunities, and drive measurable business impact.

With strong exposure to performance marketing and cross-functional collaboration, this role offers an excellent platform to develop deep expertise in paid media and grow into a broader growth or performance marketing role over time.

Please note that this role will be situated at our office in Lahore (Upper Mall), working on-site from Monday-Thursday, with Friday being an optional WFH day. The normal working hours will be 10am - 7pm PKT.

About You 

You are someone who is analytically strong and comfortable working with data to inform decisions, as well as commercially aware with a clear understanding of how marketing performance links to revenue. You should ideally have some experience in Ad Platforms. You are proactive, with a strong sense of ownership and an ability to identify opportunities for improvement. You effectively prioritise tasks while maintaining a detail-oriented approach and high levels of accuracy. Learning is second nature to you, and you are particularly curious about PPC and performance marketing. You demonstrate a strong sense of accountability; when performance shifts, you investigate, learn, and take action.

Key Responsibilities:

• Implement and support PPC strategy across Google Ads and Amazon Ads
• Conduct keyword research, campaign structuring, and ongoing optimisation
• Monitor and analyse campaign performance, identifying trends and opportunities
• Generate actionable insights to improve performance against key KPIs
• Manage and optimise budget allocation to maximise ROI
• Report on PPC performance on a weekly basis
• Collaborate with creative, product, and commercial teams to align campaigns with business goals
• Maintain accurate and up-to-date campaign documentation
• Stay up to date with platform changes, tools, and industry best practices
• Continuously test, learn, and iterate to drive incremental performance improvements
  
  

How will success be measured?

• Improvement in PPC performance metrics (ROAS, CPA, conversion rate)
• Ability to drive incremental growth, not just maintain baseline performance
• Effective budget allocation and efficiency improvements
• Quality and clarity of reporting and insights
• Contribution to overall revenue growth through paid channels
• Strong collaboration with cross-functional stakeholders
  
  

Skills requirements:

We’re looking for someone who is:

• Highly analytical and data-driven
• Detail-oriented with strong execution accuracy
• Commercially aware with strong prioritisation skills
• A proactive problem-solver with a test-and-learn mindset
• A clear communicator, able to present insights and recommendations
• Organised and capable of managing multiple campaigns and workstreams
  
  

Requirements:

• 1–2 years of experience in a marketing or PPC-related role (preferably eCommerce)
• Working knowledge of Google Ads and/or Amazon Ads
• Strong numerical and analytical skills with the ability to interpret data
• Ability to translate performance data into actionable insights
• Experience working with marketing data, reports, or dashboards
  
  

Nice to have:

• Experience with Meta, TikTok, or Snapchat advertising
• Familiarity with Amazon Seller Central or Shopify
• Exposure to multi-channel digital marketing strategies
• Experience in a D2C or fast-paced growth environment
  
  

Our Offer

We operate a hybrid working model, spending four days a week in our Lahore office to maintain a collaborative, high-energy culture.

Why work at Mous?

• Travel Allowance: Monthly support for daily commuting and work-related travel.
• Health Insurance: Comprehensive cover for you and your dependents.
• Long-Term Rewards: One month of paid leave after 5 years’ service.
• Competitive Pay: A strong starting salary aligned with your experience and impact.
• Dynamic Culture: A collaborative, high-performance, data-driven environment where innovation thrives.
• Growth & Development: Opportunities to learn, stretch, and grow through new challenges.
• Professional Development: Training budget plus regular Mousterclasses to share expertise across teams.
• Charlie HR Perks: Access to exclusive perks and discounts via Charlie HR.
• Global Collaboration: Seamless remote collaboration with international teams, including weekly all-hands and virtual socials.
  
  

About Our Values

Get Results – We take accountability, prioritise impact, and push standards higher.

Work Together – We collaborate openly, challenge constructively, and learn from each other.

Enjoy the Ride – We stay agile, embrace change, and enjoy building something special together.

About Our Commitment

Mous is an equal opportunity employer. We celebrate individuality and are committed to building a diverse team with a wide range of experiences, perspectives, and backgrounds.